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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
ISBN: 9780230100367 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a... From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality a... |
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84,74 |
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Flash Advertising: Flash Platform Development of Microsites, Advergames, and Branded Applications
ISBN: 9780240813455 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to... |
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220,35 |
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Storytelling Across Worlds: Transmedia for Creatives and Producers
ISBN: 9780240824116 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: * Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives * Create writing and production bibles for transmedia property *...
Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Storyt...
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cena:
215,75 |
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The Advertising and Consumer Culture Reader
ISBN: 9780415963305 / Angielski / Miękka / 444 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles... Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our d... |
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308,51 |
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Scoring Points: How Tesco Continues to Win Customer Loyalty
ISBN: 9780749453381 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.
'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work,...
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cena:
180,39 |
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
ISBN: 9780749465049 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Explores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants co...
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cena:
150,24 |
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Econometric Models in Marketing
ISBN: 9780762308576 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the 16th Edition of "Advances in Econometrics," we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing....
In the 16th Edition of "Advances in Econometrics," we present twelve papers discussing the current interface between Marketing and Econometrics. The a...
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cena:
907,11 |
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Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
ISBN: 9780809229772 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success....
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertisi...
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cena:
77,07 |
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
ISBN: 9780814432518 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the rise of social networks, -Twitterized- attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: Use psychological tactics that compel Web surfers to buy - Create effective, highly-targeted Facebook ads - Test copy to maximize...
With the rise of social networks, -Twitterized- attention spans, and new forms of video content, the techniques that worked in crafting attention-grab...
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cena:
88,59 |
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Agile Marketing
ISBN: 9781430233152 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.
Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you... Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the inte...
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cena:
140,86 |
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The Definitive Guide to Google Adwords: Create Versatile and Powerful Marketing and Advertising Campaigns
ISBN: 9781430240143 / Angielski / Miękka / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWordsand related marketing technologies.The Definitive Guide toGoogle AdWords will walk you through every step needed to maximize your marketing and advertising power.
Everything related to theplatformsarecovered in detail account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more.Learn totake fulladvantage of all of the marketingoptions... There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or servi...
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cena:
173,37 |
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The Persuasive Power of Campaign Advertising
ISBN: 9781439903339 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How campaign ads persuade voters
How campaign ads persuade voters
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cena:
107,70 |
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Managing Corporate Social Responsibility
ISBN: 9781444336450 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from...
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cena:
154,40 |
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Guerrilla Social Media Marketing
ISBN: 9781599183831 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you ll learn how to identify unconventional social media opportunities, engage customers, motivate...
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and...
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cena:
84,59 |
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No B.S.Trust-Based Marketing
ISBN: 9781599184401 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title presents an eye-opening look at the core of all business trust, and teach service providers and sales professionals the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.
This title presents an eye-opening look at the core of all business trust, and teach service providers and sales professionals the secrets to gaining ...
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cena:
85,50 |
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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
ISBN: 9781848729445 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace.
'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace....
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cena:
759,15 |
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Digital Signage Broadcasting: Broadcasting, Content Management, and Distribution Techniques
ISBN: 9781138141056 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage...
Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in eng...
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cena:
710,17 |
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Sport in the City: The Role of Sport in Economic and Social Regeneration
ISBN: 9781138143968 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cities now seek to attract major sporting events and activities to re-image themselves, and frequently invest in community sports development to fund economic growth and regeneration. Including a range of case-studies from global (the Sydney Olympics) to local (urban school sports), this book looks closely at how sport has been used in contemporary cities across the world, and evaluates policies, strategies and managment. Five key areas are examined: * sport and urban economic regeneration * sports events: bidding * planning and organization * Urban Sports tourism * Sport and urban community...
Cities now seek to attract major sporting events and activities to re-image themselves, and frequently invest in community sports development to fund ...
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cena:
710,17 |
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Differential Games in Marketing
ISBN: 9781461347248 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with... Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such ...
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cena:
603,81 |
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Dynamic Portfolio Strategies: Quantitative Methods and Empirical Rules for Incomplete Information: Quantitative Methods and Empirical Rules for Incomp
ISBN: 9781461353058 / Angielski / Miękka / 201 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dynamic Portfolio Strategies: Quantitative Methods and Empirical Rules for Incomplete Information investigates optimal investment problems for stochastic financial market models. It is addressed to academics and students who are interested in the mathematics of finance, stochastic processes, and optimal control, and also to practitioners in risk management and quantitative analysis who are interested in new strategies and methods of stochastic analysis. While there are many works devoted to the solution of optimal investment problems for various models, the focus... Dynamic Portfolio Strategies: Quantitative Methods and Empirical Rules for Incomplete Information investigates optimal investment ... |
cena:
254,57 |
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