With the rise of social networks, -Twitterized- attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:

Use psychological tactics that compel Web surfers to buy

- Create effective, highly-targeted Facebook ads

- Test copy to maximize...