Storytelling Across Worlds: Transmedia for Creatives and Producers

ISBN-13: 9780240824116 / Angielski / Miękka / 2013 / 352 str.

Tom Dowd

Opis

Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: * Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives * Create writing and production bibles for transmedia property * Monetize your stories across separate media channels * Manage transmedia brands, marketing, and rights * Work effectively with writers and producers in different areas of production * Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure-to-be enduring topic in modern media.

Spis treści

Preface Part 1 One Story Chapter 1 Understanding Transmedia Storytelling Chapter 2 Worldbuilding and Key Story Chapter 3 Storytelling and Narrative Continuity Part 2 Many Media Chapter 4 Motion Pictures and Visual Storytelling Chapter 5 Television and Serialized Storytelling Chapter 6 Video Games and Interactive Storytelling Chapter 7 Other Forms of Storytelling Chapter 8 Choosing Properties and Forms Part 3 Managing the Story Chapter 9 Managing the Transmedia Property Chapter 10 The Transmedia Intellectual Property Bible Part 4 End Matters Chapter 11 Wrap Up APPENDIX A Motion Picture Platform Bible APPENDIX B Television Platform Bible APPENDIX C Video Game Platform Bible APPENDIX D Platform Bibles for Other Forms of Storytelling APPENDIX E Sample Trademark Licensing Agreement APPENDIX F – The Producer’s Guild of America Code of Credits Definition of Transmedia Producer APPENDIX G – Suggested Readings