Kategoria BISAC: Art >> Business Aspects

Minding the Muse is a practical handbook for the artist or writer--highly experienced, aspiring, or somewhere in between. Long draws from her extensive background as a poet, writer, and master teacher, but also gathers the insights and practices of a wide range of high-achieving artists, including mystery writer Raymond Chandler, choreographer Twyla Tharp, poet and performance artist Patti Smith, and the painter Joan Miro. Beginning with the first sparks of artistic creation--"Gathering, Hoarding, Conceptualizing"--Long moves through the various stages to "Completing Works" and...

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of -trust-, by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health...

Die Autorin untersucht das Chinabild, das inlandisch und international durch die Eroffnungszeremonie der Olympischen Spiele 2008 in Beijing vermittelt wurde. Die Volksrepublik nutzte diese markante Gelegenheit interkultureller Reprasentation, um der Weltoffentlichkeit ihr Wunschbild zu kommunizieren und somit auf Kritik zu reagieren. Anhand einer semiotischen und ideologiekritischen Analyse erortert die Autorin, wie sich China selbst stilisierte und welche Wirkziele das Gastgeberland verfolgte. Mithilfe der Auswertung chinesischer und deutscher Medien vergleicht sie die Abweichungen des...

Avec une preface de Jean-Pierre Luminet

Comment penser un atome ?
Qu'est devenue la pomme de Newton ?
Sous quelles formes representer l'Univers ?
Quelle imagerie est la preferee des scientifiques afin de decrire notre monde ?
Comment creer et utiliser les metaphores ?
Le changement de paradigme opere par la physique au 20^e siecle exige de transformer notre systeme de representations et de repenser notre cadre referentiel. De la simple comparaison didactique a la metaphore heuristique, cet ouvrage recense les images vedettes a l'oeuvre...

The central focus of the book is the identification of the ways people engage in communicative encounters to (re)constitute personal and social identities. Its aim is to identify some principal themes that have emerged from the ample research on identity in a variety of contexts. A common thread of the articles is the role of language in the construction and performance of identities. It embraces an exploration of the sociocultural environments in which human communication takes place, the interplay between these environments, and the construction and display of identities through our...

College Media: Learning in Action is a unique resource for journalism educators and students, media advisors, student personnel administrators, and students at any level - undergraduate or graduate - interested in learning theory and practice. Sixteen original, scholarly and diverse chapters encompass a wide range of methodologies that detail how students involved in college media organizations have formative experiences in a variety of different forms of publication and electronic media broadcasting. In part, the volume is assembled to help students and educators alike justify...

While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age - MEDA, the authors take a critical stance towards the alleged emancipative affordances of digital storytelling in education. The collection is inspired by the effort of making professional educators aware of the risks of the digital turn in educational storytelling but also of the opportunities and the conditions for critical engagements. Based on their...