How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly,...
How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpr...
This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of -trust-, by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health...
This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of -trust-, by add...
