Kategoria BISAC: Art >> Business Aspects

Baseball stadia are places of memory, identity, athletic and architectural accomplishment. They are sites capable of arousing passion, sentimentality and a sense of community. The baseball stadium provides a unique lens through which to understand, explore and expand an understanding of communication theories. While baseball has previously been explored by scholars, this volume introduces the stadium as a way of exploring communication and communication theories through an examination of the four discrete themes that frame the organization of this work: community and communication, fandom...

Baseball stadia are places of memory, identity, athletic and architectural accomplishment. They are sites capable of arousing passion, sentimentality and a sense of community. The baseball stadium provides a unique lens through which to understand, explore and expand an understanding of communication theories. While baseball has previously been explored by scholars, this volume introduces the stadium as a way of exploring communication and communication theories through an examination of the four discrete themes that frame the organization of this work: community and communication, fandom...

Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman or some other individual important to the field. Those volumes are invaluable in pointing to key ideas in the field; they provide an important and informed account of the fundamentals of media ecology as set forth at the field's inception. Yet there is more to the story.

Offering an accessible introduction, and written from the perspective of a "second generation" scholar,...

Despite the apparent novelty and fluidity of the media today, there is strong evidence that patterns are emerging which both reflect and extend the evaluative paradigms previously observed in the print and broadcast media. In this complex scenario, discourse analysis offers a rich and varied methodology for understanding the different types of evaluation conveyed through media texts and the way these project, reflect and develop their relationships with their audience. The chapters in this volume draw on a variety of analytical tools, including appraisal analysis, argumentation theory,...

Customized Foams is the only manual on the deconstruction and reconstruction process of foams. Easy to read step by step with 17 instructional videos that cover Advanced Pattern Drafting, Liner Construction, Hand Sewing Methods to Reverse Oxidation this book has it all. A valuable addition to any sneaker enthusiasts library. Order and increase your aftermarket profits as well as increase your understanding of drafting shoe patterns.

Do you dream of creating a shoe brand and starting a company? In the book, How to Start Your Own Shoe Company, you follow two start-up companies from initial launch to retail sales and marketing. Both companies have a unique style, budget, and business plan. In each of the 12 chapters a requirement or process is clearly described and you will learn how each of the two new shoe brands will best tackle this challenge.

How to Start Your Own Shoe Company will guide you through creating your brand identity, legally setting up your shoe company, and registering your trademarks. You will...

Cet ouvrage expose les conceptions de la langue et du texte que les professionnels des medias ecrits quebecois ressentent comme des normes - ou des obligations a suivre - en matiere de redaction d'articles. L'etude s'appuie sur une analyse de contenu d'un corpus d'entrevues et met en lumiere la perception qu'ont ces professionnels de conventions langagieres et redactionnelles etablies en ecriture journalistique. L'etude fournit des donnees complementaires aux travaux anterieurs qui, dans le contexte des medias ecrits quebecois, sont generalement consacres a l'analyse des productions...

Translating for younger audiences is in need of critical investigation, as children's and teenagers' literature and media products are being increasingly globalized and glocalized, with translation playing an important role in the process. Media phenomena such as Harry Potter and animated Disney films travel across continents through hundreds of local cultures. These productions exert a homogenizing effect whilst at the same time undergoing transformation to adapt to new audiences.

This book distinguishes between textual glocalization, anglophone foreignization and...