This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online s...
As industrial companies are placing a higher focus on operations, this book comes in the right time with a compilation of basic concepts of Operational Excellence and their application.
Operational excellence allows companies to recover from reductions in gross margins and low profitability, which largely occur due to rise in agile competition and the short life span of new technologies. This book helps managers and consulting academicians as a ready reference for cross industry implementation of operational excellence."
As industrial companies are placing a higher focus on operations, this book comes in the right time with a compilation of basic concepts of Operati...
This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980-2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been investigated across a multitude of fields, from ethics to marketing, from law to business, from criminology...
This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (...
The original point that differentiates this text from otherwise similar texts is that it looks at the building of smart cities from the viewpoint of an interchange of knowledge among companies in different industries, or "Ba" as shared context in motion, and emphasizes that the resulting value becomes a source of new corporate competitive advantage. In recent years numerous publications have appeared that analyze smart cities from various perspectives including urban planning and administration, network theory, and innovation. However, few are academic texts that approach the subject...
The original point that differentiates this text from otherwise similar texts is that it looks at the building of smart cities from the viewpoi...
The present book provides an enterprise-wide guide for anyone interested in pursuing analytic methods in order to compete effectively. It supplements more general texts on statistics and data mining by providing an introduction from leading practitioners in business analytics and real case studies of firms using advanced analytics to gain a competitive advantage in the marketplace. In the era of big data and competing analytics, this book provides practitioners applying business analytics with an overview of the quantitative strategies and techniques used to embed analysis results and...
The present book provides an enterprise-wide guide for anyone interested in pursuing analytic methods in order to compete effectively. It supplements ...
This is the first book covering original information on the mathematical science of such the artifacts as 3M&I-body system, in which 3M means human, material/machine, money, and I means the information/method in nature versus artifacts. This book is the product of industrial engineering versus Wiener s cybernetics challenge for a half-century. For 3M&I-body, there are two approaches of artificial intelligence/IoT (internet of things) and Matsui's matrix/3D to systemization and control. The former is the analogical and visual approach to real entity. The latter is the digital and logical...
This is the first book covering original information on the mathematical science of such the artifacts as 3M&I-body system, in which 3M means human, m...
This Brief presents a new model for business development--MERge--to be implemented in practitioners' professional development in general and in the context of STEM (Science, Technology, Engineering and Mathematics) initiatives, particularly, in industry, educational institutions and public sector organizations. The authors aim to contribute to the field of innovation and entrepreneurship by merging and consolidating different methodologies and insights borrowed from the "meta-professions" (referring to skills that can be expressed meaningfully after one has gained disciplinary and...
This Brief presents a new model for business development--MERge--to be implemented in practitioners' professional development in general and in the...
From the cross-disciplinary perspective of urban management and planning, geography and architecture, this book explores the theory and methods of urban memory, selecting Beijing's historic buildings, historic areas, central areas and city walls as research cases. It is divided into three parts: factors analysis, modeling and practical application. It lays a scientific foundation and provides practical methods for the management of historical spaces, residents' and commercial activities, optimizing the layout and structure of the historic spaces, updating the protection of old buildings,...
From the cross-disciplinary perspective of urban management and planning, geography and architecture, this book explores the theory and methods of urb...
This volume explores the value of business integrity and ethics as a "best practice" model in business strategy. The authors define business integrity, explore areas in which integrity is often absent or discredited, and provide a framework and tools to help build better business ethics and corporate social responsibility. The volume aims to reveal that beyond the immediate economic effect, corruption can ruin entire countries by destabilizing key economic and political players, warping their vision for state development.
Against the backdrop of global financial and ethical crises,...
This volume explores the value of business integrity and ethics as a "best practice" model in business strategy. The authors define business integr...
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing...
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combinatio...
