This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of...

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity;...

This open access book is a compact guide to the development of sustainable business, which has become the central concept in discussions about the future development of humanity and planet earth. It provides basic terminology and concepts on sustainable business and offers insights into a new management paradigm that integrates social and environmental dimensions into business models, strategies, and operations. New business concepts such as the donut economy, the circular economy, social innovation and sustainable leadership are introduced and the book outlines how they influence the way we...

Digital transformation will affect every company or organization sooner or later, regardless of the industry, country, or type of organization. In recent years, this impact has become disruptive, and there is an increasing need for companies to innovate their business models while using various emerging technologies.The key goals of this book are twofold. The first goal is to provide a comprehensive overview of the state of digital transformation in business using various bibliometric indicators, while the second goal is to propose a synthesis of the potential directions and opportunities for...