Every organization faces the challenge of competing in the digital economy. An increasingly dynamic environment requires more flexible and resilient organizations. The spread of the COVID-19 pandemic revolutionized dormant concepts and standards, requiring innovative approaches to bring forth new scenarios. Redesigning the work environment is an issue that cuts across both academic and practical levels and involves reorganizing traditional business models.This book explores the potential of different approaches to work organization and proposes solutions to improve collaboration and...

This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of...