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Kategorie szczegółowe BISAC
 
Product Variety in Automotive Industry: Understanding Niche Markets in America

Marco Guerzoni
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from...
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest tren...
cena: 201,72
 
Supply Chain Finance Solutions: Relevance, Propositions, Market Value

Erik Hofmann; Oliver Belin
The book Supply Chain Finance Solutions offers orientation in the new discipline of Supply Chain Finance (SCF) by investigating the need for and nature of SCF, along with its characteristics and enablers. Due to the novelty of the Supply Chain Finance approach, there are still many knowledge gaps. This lack of research leads to uncertainties about the successful implementation of SCF solutions within companies as there is little quantified evidence on the achievable cost savings and other potential benefits. The authors close this gap by providing the latest information on business concepts...
The book Supply Chain Finance Solutions offers orientation in the new discipline of Supply Chain Finance (SCF) by investigating the need for and natur...
cena: 242,07
 
Understanding Family Firms: Case Studies on the Management of Crises, Uncertainty and Change

Alan Carsrud; Malin Brannback

Family-owned and managed firms are often beset by a variety of crises that can impact the firm's very survival. These may include changes in technology, deaths of critical family members, competition within an industrial sector, shifts in market dynamics and product mixes, economic turmoil, political upheaval and revolution, firm growth, succession, and selecting new firm leadership. Such crises may be internal to the firm or a function of the external environment, and several may occur simultaneously; all of them contribute to a context of uncertainty, risk, and change, presenting...

Family-owned and managed firms are often beset by a variety of crises that can impact the firm's very survival. These may include changes in techno...

cena: 201,72
 
Hormones, Talent, and Career: Unlock Your Hormonal Quotient(r)

Diana Derval; Johan Bremer

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals. Eight HQ profiles and their corresponding typical business skills and preferences are presented and enable the reader to benchmark their HQ with peers, design an ideal career plan, build a winning team in business...

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial p...

cena: 201,72
 
Family Firms in Transition: Case Studies on Succession, Inheritance, and Governance

Alan L. Carsrud; Malin Br Nnback

Many of the challenges faced by family-owned businesses develop after the firm has reached a stage of maturity, when the first generation is faced with issues concerning the role of their children in the business and the long-term future of the enterprise. This collection of case studies from around the world demonstrates how governance of both the business and the family (or lack thereof) impacts succession of leadership in the firm and the inheritance of ownership and wealth.

It is the role of governance and how it impacts both family and firm that link these family business cases...

Many of the challenges faced by family-owned businesses develop after the firm has reached a stage of maturity, when the first generation is faced ...

cena: 201,56
 
Export Assistance: The Way Back and Forward: An Empirical Investigation Into Developing Country "Born Globals"

Anisur R. Faroque; Yoshi Takahashi

Born global (BG) firms have attracted many researchers throughout the last decade. The emergence of this phenomenon initially posed a serious challenge to the validity and applicability of the traditional stage theory of internationalization; however, scholars have more recently been able to reconcile traditional and new theories into a single framework for studying the process of internationalization. This volume applies both network theory and knowledge-based theory to analyze export assistance in the context of internationalization of low-tech BG firms in developing countries (with an...

Born global (BG) firms have attracted many researchers throughout the last decade. The emergence of this phenomenon initially posed a serious chal...

cena: 201,56
 
Mode 3 Knowledge Production in Quadruple Helix Innovation Systems: 21st-Century Democracy, Innovation, and Entrepreneurship for Development

Dr Elias G. Carayannis; David F. J. Campbell

Developed and developing economies alike face increased resource scarcity and competitive rivalry. In this context, science and technology appear as an essential source of competitive and sustainable advantage at national and regional levels. However, the key determinant of their efficacy is the quality and quantity of entrepreneurship-enabled innovation that unlocks and captures the benefits of the science enterprise in the form of private, public or hybrid goods. Linking basic and applied research with the market, via technology transfer and commercialization mechanisms, including...

Developed and developing economies alike face increased resource scarcity and competitive rivalry. In this context, science and technology appear a...

cena: 201,72
 
Strategy for Action - II: Strategy Formulation, Development, and Control

Giorgio Gandellini; Alberto Pezzi; Daniela Venanzi
The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage, and proposing an integrated conceptual and operational framework (the Strateco Dashboard ), that complements and significantly improves the recent and well-known Blue Ocean approach to strategy development. Finally, it addresses the measurement of the performance of strategy in terms of value creation, highlighting differences...
The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second vo...
cena: 201,72
 
Strategy for Action - I: The Logic and Context of Strategic Management

Giorgio Gandellini; Alberto Pezzi; Daniela Venanzi
The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. The model which introduces this volume sets the stage for addressing the major phases of the strategic management process: environmental analysis, strategy formulation and development, strategy evaluation and control. Its conceptual and operational structure is described in the first part, together with a practically oriented definition of strategy, and a brief discussion of the logic and benefits of the judgmental modeling approach to decision making. The...
The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. The model whic...
cena: 201,72
 
Boundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories

G. Tomas M. Hult
​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role--a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization's integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one...
​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role--a role that also redefined the compo...
cena: 201,56
ilość książek w kategorii: 114
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