This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus o...
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research question(s) to collecting and...
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results...
This is the companion workbook for the textbook Principles of Microeconomics. The textbook pursues an integrative approach to modern microeconomics by critically reflecting on the main findings of economics from a philosophical standpoint and comparing them to approaches found in the social sciences.
This is the companion workbook for the textbook Principles of Microeconomics. The textbook pursues an integrative approach to modern microeconomics b...
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and...
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics.
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned bas...
The book combines Anglo-American and German approaches to management and management studies, making it a valuable resource both for those who are studying management and those who are working as managers.
The book combines Anglo-American and German approaches to management and management studies, making it a valuable resource both for those who are stud...
This textbook discusses central statistical concepts and their use in business and economics. Accordingly, the book predominantly focuses on exercises, several of which draw on simple applications of non-linear theory. The book bridges the gap between theory and applications, with most exercises formulated in an economic context.
This textbook discusses central statistical concepts and their use in business and economics. Accordingly, the book predominantly focuses on exercises...
This textbook provides a comprehensive overview of monetary policy, banking supervision and financial stability in the euro area. The author uses his professional experience in central banking to provide a throughout understanding of European economics and to explore how the monetary and financial system functions.
This textbook provides a comprehensive overview of monetary policy, banking supervision and financial stability in the euro area. The author uses his ...
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most i...
