This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
Supplementary text in marketing, management or Information Systems disciplines
Training courses in industry
Support resources for researchers and practitioners in the...
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several i...
� This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.
� This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business market...
This book presents the basics of game theory both on an undergraduate level and on a more advanced mathematical level. It covers topics of interest in game theory, including cooperative game theory. Every chapter includes a problem section.
This book presents the basics of game theory both on an undergraduate level and on a more advanced mathematical level. It covers topics of interest in...
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes...
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of materi...
It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing.
It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before ex...
This textbook presents the fundamental economic dimensions of insurance companies and links them to managerial issues. Bringing together academic rigour and a strongly practice-oriented approach, it defines both the competitive environment and the technical management of the insurance business. Further, it provides a general overview of insurance firms and analyses specific dimensions. Filling an important gap in the market for textbooks on the insurance business, it is divided into four major parts, the first of which examines the fundamentals and distinctive traits of the insurance...
This textbook presents the fundamental economic dimensions of insurance companies and links them to managerial issues. Bringing together academic rigo...
This textbook provides a concise introduction to micro- and macroeconomics and demonstrates how economic tools and approaches can be used to analyze environmental issues. Written in an accessible style without compromising depth of the analysis, central issues in the public policy debate on environmental problems and environmental policy are discussed and analyzed from an economics perspective. The book is meant as an introductory (and in some parts intermediate) text for undergraduate students in environmental sciences without a background in economics. It also serves as a companion for...
This textbook provides a concise introduction to micro- and macroeconomics and demonstrates how economic tools and approaches can be used to analyz...
EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.
EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important devel...
This book offers a simple, fully operational introduction to applied general equilibrium as an analytical tool in economics. Coverage includes model design, model development, computer code examples, calibration and data adjustments, practical policy examples.
This book offers a simple, fully operational introduction to applied general equilibrium as an analytical tool in economics. Coverage includes model d...
This textbook on knowledge management draws on the authors' more than twenty years of research, teaching and consulting experience. The first edition of this book brought together European, Asian and American perspectives on knowledge-based value creation; this second edition features substantial updates to all chapters, reflecting the implications of the digital transformation on knowledge work and knowledge management. It also addresses three new topics: the impact of knowledge management practices on performance; knowledge management in the public sector; and an introduction to ISO...
This textbook on knowledge management draws on the authors' more than twenty years of research, teaching and consulting experience. The first editi...
