This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

• Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
• Supplementary text in marketing, management or Information Systems disciplines
• Training courses in industry
• Support resources for researchers and practitioners in the...

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

• Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
• Supplementary text in marketing, management or Information Systems disciplines
• Training courses in industry
• Support resources for researchers and practitioners in the...