Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization

ISBN-13: 9783319504650 / Angielski / Twarda / 2017 / 230 str.

Robert D. Hisrich; Veland Ramadani

Opis

It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing.

Spis treści

Foundation of Entrepreneurial Management.- Entrepreneurial Business Planning.- Creativity, Innovation and Entrepreneurial Manager.- Entrepreneurial Risk Management.- Entrepreneurial Marketing Mix.- Organizing an Entrepreneurial Venture.- Raising Capital for the Entrepreneurial Path.- Entrepreneurial Business Growth.- E-Commerce Challenges and Entrepreneurial Manager.- Business Ethics, Social Responsibility and Entrepreneurial Manager.- Entrepreneurial Family Business and Succession Management. 

O autorze

Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and a doctorate from the University of Cincinnati. Professor Hisrich’s research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and seminars in these areas, as well as in marketing management, and product planning and development. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest, Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, Australia, Ireland, and Slovenia. Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Journal of Developmental Entrepreneurship, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 41 books or their editions, including Marketing: A Practical Management Approach; How to Fix and Prevent the 13 Biggest Problems That Derail Business; International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition).

Veland Ramadani is an Associate Professor at South-East European University, Republic of Macedonia where he teaches both undergraduate and postgraduate courses in entrepreneurship and small business management. His research interests include entrepreneurship, small business management, family businesses and venture capital investments. He authored or co-authored around eighty research articles and fifteen books, including Entrepreneurship and Management in an Islamic Context; Female Entrepreneurship in Transition Economies: Trends and Challenges; Family Businesses in Transition Economies: Management, Succession and Internationalization; Entrepreneurship in the Balkans: Diversity, Support and Prospects; Direct Marketing and Small Business; Business Angels (in Albanian language); Entrepreneurship and Small Business Management (in Albanian language) and Venture Capital and Small Business (in Macedonian language). Besides serving as an Associate Editor of International Journal of Entrepreneurship and Small Business (IJESB) and International Journal of Technology Transfer and Commercialisation (IJTTC), Dr. Ramadani serves on the editorial and review boards of several journals from the field of entrepreneurship and management. Dr. Ramadani received the Award for Excellence 2016 – Outstanding Paper by Emerald Group Publishing (Journal of Enterprising Communities: People and Places in the Global Economy). 

Blurb

This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.

By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.