This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
Supplementary text in marketing, management or Information Systems disciplines
Training courses in industry
Support resources for researchers and practitioners in the...
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several i...
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the...
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
Supplementary text in marketing, management or Information Systems disciplines
Training courses in industry
Support resources for researchers and practitioners in the...
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several i...
EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.
EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important devel...
