This book helps students with the initial phases of their business research project, offering a clear step-by-step approach from defining aims and research questions through to conducting literature reviews and writing a methodology.
Features to aid learning include chapter objectives, plentiful real-life examples to demonstrate good practice, exercises to apply the concepts and further reading for proactive investigation.
A self-contained guide to every stage of writing an effective business research proposal, this text should be recommended reading for all advanced...
This book helps students with the initial phases of their business research project, offering a clear step-by-step approach from defining aims and ...
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics.
These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many...
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These tempora...
