This book helps students with the initial phases of their business research project, offering a clear step-by-step approach from defining aims and research questions through to conducting literature reviews and writing a methodology.

Features to aid learning include chapter objectives, plentiful real-life examples to demonstrate good practice, exercises to apply the concepts and further reading for proactive investigation.

A self-contained guide to every stage of writing an effective business research proposal, this text should be recommended reading for all advanced...