Neuroscience and Entrepreneurship Research: Researching Brain-Driven Entrepreneurship

ISBN-13: 9780367480615 / Angielski / Twarda / 2022 / 112 str.

Victor Perez Centeno

Opis

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship.

Recenzje

“The book's comprehensive coverage, diverse perspectives, and insightful discussions about the brain era of entrepreneurship make it a must-read for students, researchers, and practitioners alike. Dr. Victor Pérez Centeno has written a book that is both engaging and informative, making it a worthy addition to the bookshelves of anyone seeking to better understand the complex and dynamic world of entrepreneurship." Ehsan Chitsaz, The NBICs Scientific Committee, Faculty member, School of Entrepreneurship, University of Tehran

Spis treści

PART I: The past and present of entrepreneurship   1 Introduction   2 The three preceding eras   PART II: The brain-driven era   3 The fourth era   4 The two engines of the brain’s era   PART III: Fitting themes and empirical evidence   5 Fitting themes   6 The function of emotions on entrepreneurial decision-making   PART IV: The techniques of the future   7 Techniques for recording and assessing brain activity   8 Techniques for mapping brain activity   9 Approaches for entrepreneurial enhancement   10 Techniques for entrepreneurial enhancement   PART V: Foreseen disruptions and key implications   11 Foreseen disruptions   12 Key implications PART VI: Research agenda and final thoughts   13 Research and action agenda for the near future   14 Final Thoughts

O autorze

Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland.