In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored, such as the historical and organizational contexts of contemporary practice. Explanations of programs, techniques, and publics introduce a new...

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

The reader is encouraged to explore fundamental beliefs with this book - a common understanding of what the radio enterprise should be about: entertainment and information. The term information has grown to encompass so many things that it is almost fruitless to argue about what is and is not information anymore. Similarly, entertainment continues to be an elusive concept, one that appears to be heavily dependent on the eyes of the beholder. A major consideration of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to...

This work argues that although journalistic images of the audience may be incomplete, they do exist and powerfully help shape the work of journalists. Using case studies, this work examines academic notions of audience and the ways in which they are embedded within the news construction.

Who are U.S. journalists? What are their backgrounds and educational experiences? Why did they choose journalism as an occupation? What do they think about their work? What are their professional and ethical values? What kinds of work do they consider their best? Do men differ from women on these questions? Do ethnic and racial minorities differ from the majority? Do journalists working for different print and broadcast news media differ?
This book uses findings from the most comprehensive and representative study ever done of the demographic and educational backgrounds, working...

Conducting computer analyses for the purposes of revealing information of significance to the press represents an extension of one of the most important forms of American journalism into the contemporary era of new technologies. Investigative reporting had its start with the establishment of the metropolitan newspaper during the early decades of the 1900s. At the time, it was a continuation of the evolving tradition of freedom of the press that had characterized American political life since colonial times. As it developed, investigative reporting stressed facts rather than the...

Today's organizations face a wide variety of challenges, including such contradictions as maintaining unity of action while becoming increasingly diverse. Even the definition of organization is changing and evolving. In this monograph, the authors apply their academic and professional experience to address the notion of "organization," setting forth communication as the essential modality for the constitution of organization--explaining how an organization can at the same time be both local and global, and how these properties which give organization continuity over time and across...

This work examines the tenets of literacy through an historical lens to demonstrate how new communication technologies are resisted and accepted over time. New uses of information for teaching and learning create a disconnect in the complex relationship between literacy and schooling, and raise questions about the purposes of literacy in a global, networked, educational environment. The way that new communication technologies change the nature of literacy in contemporary society is discussed as a rationale for corresponding changes in schooling.

Individuals of all ages interact with one another, and their interactions have significance throughout their lives. This distinctive volume acknowledges the importance of these interactions and provides a life-span developmental view of communication and aging, attempting to capture the many similarities and changes that occur in people's lives as they age. The authors move the study of intergenerational contact closer to the actual participants, examining what happens within intergenerational interactions and how people evaluate their intergenerational experiences. The volume concentrates on...

In the early 20th century, the audience was seen as a mass of people, mostly unknown to one another, that was unified through exposure to media. This concept is now accepted. This book looks into the meaning of audience. Media scholars have qustioned the utility of the mass audience concept, characterizing it as insensitive to differences among audience members, arguing that it serves only a narrow set of industrial interests. The authors of this volume offer the opinion that these assertions are often false and unwarranted either by the historical record or by contemporary industrial...