With this second edition Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically, and the political process, generally. He also examines the media and the role they occupy in presidential elections. Because critics often refer to the Lincoln-Dougles debates when reproaching presidential debates, comparisons of the two are discussed throughout the book. Much of the data and...

This study addresses the subject of children and television - how they view it, what they think of specific programmes, and how these likes and dislikes affect learning of the content presented. It examines evaluation, comprehension, and impact in the drama, information and entertainment domains.

This is a comparative analysis of public relations as practiced in various countries and regions around the world. The text views public relations in each country or region covered from the perspective of the practioners in that country. It also discusses issues and practices relating to education.

This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabricated - and the primary agendas drove the issue over time. Topics include media interpretations, and the president and public relations.

The central thesis of this book is that the communication process is consequential for people's lives in ways that cannot be explained by antecedent theory.

In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media.
In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors...

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that...

Before conclusions about Spanish in the United States can be drawn, individual communities must be studied in their own contexts. That is the goal of Puerto Rican Discourse. One tendency of previous work on Spanish in the United States has been an eagerness to generalize the findings of isolated studies to all Latino communities, but the specific sociocultural contexts in which people -- and languages -- live often demand very different conclusions. The results of Torres' work indicate that the Spanish of Puerto Ricans living in Brentwood continues to survive in a restricted context....

Two revolutions--health system change and the building of the national information infrastructure--are transforming American health care and dramatically affecting the health of Americans. The specific shape and pace of this transformation are impossible to predict today, but our observations of early initiatives give us some modest confidence that present day concepts of what determines health and disease and our methods of intervening will be dramatically different in the no too distant future.

This volume begins with the general assumption that suspense is a major criterion for both an audience's selection and evaluation of entertaining media offerings. This assumption is supported not only by the popularity of suspenseful narratives, but also by the reasons users give for their actual choice of media contents. Despite this, there is no satisfying theory to describe and explain what suspense actually is, how exactly it is caused by films or books, and what kind of effect it has on audiences. This book's main objective is to provide that theory by bringing together scholars from...