The Media, the President, and Public Opinion : A Longitudinal Analysis of the Drug Issue, 1984-1991

ISBN-13: 9780805816891 / Angielski / Twarda / 1995 / 136 str.

William J. Gonzenbach;Gonzenbach

Opis

This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabricated - and the primary agendas drove the issue over time. Topics include media interpretations, and the president and public relations.

Spis treści

Contents: Preface. Introduction. The Drug Issue: Its History, Events and Issue Type. Measuring Agendas and Agenda Relationships Over Time. Conceptual Considerations and Measures. The Media's Structuring of the Drug Issue. Presidential Public Relations, Federal Expenditures, Real-World Cues, and Public Opinion. ARIMA Modeling and Analysis of the Drug Issue Agendas. The Drug Issue, 1984-1991: Conclusions and Implications. Appendices: Summary of Public Opinion Surveys. ARIMA Modeling and Analysis.

O autorze

William J. Gonzenbach