Future Radio Programming Strategies: Cultivating Listenership in the Digital Age

ISBN-13: 9780805821062 / Angielski / Miękka / 1997 / 286 str.

David T. Macfarland;Macfarland

Opis

The reader is encouraged to explore fundamental beliefs with this book - a common understanding of what the radio enterprise should be about: entertainment and information. The term information has grown to encompass so many things that it is almost fruitless to argue about what is and is not information anymore. Similarly, entertainment continues to be an elusive concept, one that appears to be heavily dependent on the eyes of the beholder. A major consideration of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, true or forever, but that might at least provide a basis for developing programming strategies.

Spis treści

Contents: An Overview of the Book. Part I: Radio's Arena, Attributes, and Audiences. Radio's Arena. Radio's Attributes. What Radio Audiences Want. Part II: Formats, Soundscapes, and Voices. Formats: Developmental History, Audience, Differentiation, and Recent Trends. Format Innovation and Management. The Structure and Appeal of Acoustic Space. Air Personality: The Structure of Spoken Gesture. Part III: Music Programming. Choosing Radio Music -- Today. Choosing Radio Music Tomorrow -- By "How It Makes You Feel." The Components of a Mood-Evoking Music Progression. Factors in MOST -- Mood-Oriented Selection Testing. Factors in MEMO -- Mood-Evoking Music Order. Toward MERIT.

O autorze

MacFarland, David