Wyniki wyszukiwania:
wyszukanych pozycji: 11
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
ISBN: 9780805862119 / Angielski / Miękka / 2006 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced... Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates ho... |
cena:
193,35 zł |
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Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets
ISBN: 9780805848120 / Angielski / Twarda / 2005 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced... Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates ho... |
cena:
705,63 zł |
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Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
ISBN: 9781138441439 / Angielski / Twarda / 2017 / 150 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
653,36 zł |
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Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
ISBN: 9780805895216 / Angielski / Miękka / 2004 / 152 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to...
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme art...
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cena:
151,53 zł |
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Liberalism, Democracy and Development
ISBN: 9780521004985 / Angielski / Miękka / 2002 / 284 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Sylvia Chan examines the claim that liberal democracy on the Western model is the paradigm to which developing countries should aspire to provide good governance and economic success. The success of some countries, notably in Asia, which do not conform to that model has led many to question that link. Chan argues that these successful developing nations have enjoyed the economic and social liberties necessary to encourage economic development, without the need to adopt the formal democratic institutions and cultural values of the West.
Sylvia Chan examines the claim that liberal democracy on the Western model is the paradigm to which developing countries should aspire to provide good...
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cena:
159,76 zł |
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Liberalism, Democracy and Development
ISBN: 9780521808835 / Angielski / Twarda / 2002 / 284 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Sylvia Chan examines the claim that liberal democracy on the Western model is the paradigm to which developing countries should aspire to provide good governance and economic success. The success of some countries, notably in Asia, which do not conform to that model has led many to question that link. Chan argues that these successful developing nations have enjoyed the economic and social liberties necessary to encourage economic development, without the need to adopt the formal democratic institutions and cultural values of the West.
Sylvia Chan examines the claim that liberal democracy on the Western model is the paradigm to which developing countries should aspire to provide good...
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cena:
293,51 zł |
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Being Muslim: A Cultural History of Women of Color in American Islam
ISBN: 9781479850600 / Angielski / Twarda / 2018 / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
386,79 zł |
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Being Muslim: A Cultural History of Women of Color in American Islam
ISBN: 9781479823420 / Angielski / Miękka / 2018 / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
130,62 zł |
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Handbook of Media Branding
ISBN: 9783319182353 / Angielski / Twarda / 2015 / 414 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This...
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from dif...
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cena:
583,65 zł |
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Handbook of Media Branding
ISBN: 9783319362489 / Angielski / Miękka / 2016 / 414 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from dif...
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cena:
583,65 zł |
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Emeralds Green
ISBN: 9781493193523 / Angielski / Miękka / 2015 / 48 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
140,41 zł |
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