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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced...

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced...

This book presents up-to-date information on promising indications for ultrasound in contemporary periodontics and implant therapy with the aim of assisting researchers and dental practitioners to use this novel imaging modality to advance research and patient care. Readers will find clear guidance on the application of ultrasound for evaluation of periodontal and peri-implant tissues. The mechanism of ultrasound imaging is explained in detail and compared to other imaging modalities. Furthermore, the role of ultrasound in the planning and execution of implant surgery and the assessment of...

The autobiography of a much-loved rescue cat, presented as if he might have written it himself, as a lasting tribute to a much-loved pet who enjoyed 18 happy years as the special friend of Chris and Ann Dunn in a small Gloucestershire village. Reputedly part Turkish Van cat, this handsome creature was the perfect companion, though always on his own terms, whether scaling next door's greenhouse, camping out with a feline friend in improvised hammocks in the conservatory, or just enjoying his favourite snack of prawns. Chan's adventures are now captured to cherish by all who knew him - and...