wyszukanych pozycji: 21
Handbook of Tourism and Quality-Of-Life Research: Enhancing the Lives of Tourists and Residents of Host Communities
ISBN: 9789402405033 / Angielski / Miękka / 2016 / 702 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
|
cena:
1153,96 zł |
Communication and Channel Systems in Tourism Marketing
ISBN: 9781560245803 / Angielski / Twarda / 1994 / 274 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Explores the advantages and disadvantages of a wide variety of media for getting information to potential customers of the tourist industry, including word-of-mouth, brochures, travel agents, magazines, broadcasts, and slogans. Published simultaneously as Journal of Travel and Tourism Marketing, v.2, nos.2/3 (1993). Paper edition (581-6), $19.95.
Explores the advantages and disadvantages of a wide variety of media for getting information to potential customers of the tourist industry, including...
|
|
cena:
187,04 zł |
Handbook of Tourism and Quality-Of-Life Research: Enhancing the Lives of Tourists and Residents of Host Communities
ISBN: 9789400722873 / Angielski / Twarda / 2012 / 702 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Much of that research can be categorized in two major groups: (1) QOL research in relation to travellers/tourists, and (2) QOL research in relation to the residents of tourism communities. We propose to organize the handbook in terms of a prologue chapter in which the co-editors would set the stage for the entire handbook. This will be followed by chapters dealing with Part 1 (QOL research in relation to travellers/tourists. Part 2 will contain chapters dealing with QOL research in relation to... Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Much of that research can be categorized in two major... |
|
cena:
1153,96 zł |
Global Tourist Behavior
ISBN: 9780789000965 / Angielski / Miękka / 1996 / 271 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps...
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has r...
|
|
cena:
322,16 zł |
Communication and Channel Systems in Tourism Marketing
ISBN: 9781560245810 / Angielski / Miękka / 1994 / 276 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs....
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market...
|
|
cena:
166,25 zł |
Global Tourist Behavior
ISBN: 9781560244714 / Angielski / Twarda / 1987 / 282 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps...
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has r...
|
|
cena:
779,55 zł |
Tourist Customer Service Satisfaction: An Encounter Approach
ISBN: 9781138880719 / Angielski / Miękka / 2015 / 198 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other s needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer. Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges,... Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about p... |
|
cena:
228,62 zł |
Sustainable Island Tourism: Competitiveness and Quality of Life
ISBN: 9781780645421 / Angielski / Twarda / 2017 / 212 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Tourism continues to grow, and as the industry develops, it is important for researchers and practitioners to fully understand and examine issues such as sustainability, competitiveness, and stakeholder quality of life in tourism centers around the world. Focusing on the unique perspective of island tourism destinations, this book outlines impacts on, and potential strategies for protecting the natural environment, local economy, and local culture.
Presenting an interdisciplinary integrated approach, this important collection of new research: - Is the first book to... Tourism continues to grow, and as the industry develops, it is important for researchers and practitioners to fully understand and examine issues such...
|
|
cena:
541,53 zł |
Management Science in Hospitality and Tourism: Theory, Practice, and Applications
ISBN: 9781926895710 / Angielski / Twarda / 2016 / 426 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes... Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the boo... |
|
cena:
571,67 zł |
Management Science in Hospitality and Tourism: Theory, Practice, and Applications
ISBN: 9781774632970 / Angielski / Miękka / 2021 / 426 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
|
cena:
431,30 zł |
Handbook of Scales in Tourism and Hospitality Research
ISBN: 9781780644530 / Angielski / Twarda / 2015 / 432 str. Termin realizacji zamówienia: ok. 22 dni roboczych. As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales, The Handbook of Scales in Tourism and Hospitality Research serves as the state-of-the-art reference book in the field of tourism, hospitality and...
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth...
|
|
cena:
270,51 zł |
Research Methods for Leisure, Recreation and Tourism
ISBN: 9781786390486 / Angielski / Miękka / 2017 / 408 str. Termin realizacji zamówienia: ok. 12 dni roboczych. Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research.
This new edition includes: * New and expanded material on visual research methods, non-parametric tests and sampling to encompass growing areas of research... Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated through...
|
|
cena:
217,13 zł |
Tourism in Central Asia: Cultural Potential and Challenges
ISBN: 9781774633663 / Angielski / Miękka / 2021 / 396 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
|
cena:
431,30 zł |
Tourism in Central Asia: Cultural Potential and Challenges
ISBN: 9781771880558 / Angielski / Twarda / 2014 / 396 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention as emerging destinations. There is limited research that focuses on these countries with respect to their potential and characteristics as tourism destinations. This book aims to be an invaluable source for both practitioners and academicians who...
This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its po...
|
|
cena:
623,64 zł |
Managing Quality of Life in Tourism and Hospitality: Best Practice
ISBN: 9781786390455 / Angielski / Twarda / 2018 / 200 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Quality-of-life in tourism and hospitality can be classified in three categories: (1) tourists/guests (2) employees of tourism/hospitality firms (3) tourist communities. This unique resource delivers the latest research findings within these areas to the forefront of knowledge application in tourism and hospitality settings.
Quality-of-life in tourism and hospitality can be classified in three categories: (1) tourists/guests (2) employees of tourism/hospitality firms (3) t...
|
|
cena:
270,51 zł |
Recent Advances in Tourism Marketing Research
ISBN: 9781138984707 / Angielski / Miękka / 2015 / 294 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing...
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and upd...
|
|
cena:
119,48 zł |
Co - Creation in Tourist Experiences
ISBN: 9781138183308 / Angielski / Twarda / 2017 / 178 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place. This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants... The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating... |
|
cena:
701,59 zł |
Creating Experience Value in Tourism
ISBN: 9781786395030 / Angielski / Twarda / 2018 / 272 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This new edition incorporates studies carried out since the first edition published, as well as including and expanding key areas such as stakeholder perspective and concretion, the role of the experience setting in creating experience, and the connection between co-creation and subjective wellbeing.
This new edition incorporates studies carried out since the first edition published, as well as including and expanding key areas such as stakeholder ...
|
|
cena:
510,67 zł |
Recent Advances in Tourism Marketing Research
ISBN: 9781560248361 / Angielski / Twarda / 1996 / 294 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. An exploration of new approaches to conducting tourism marketing research presenting strategies to develop and implement business plans. The 14 discussions provide insights into market segmentation, importance-performance analysis, tourism demand forecasting, destination choice modeling, experience-based sampling methods, and qualitative methods in
An exploration of new approaches to conducting tourism marketing research presenting strategies to develop and implement business plans. The 14 discus...
|
|
cena:
228,62 zł |
Handbook of Experience Science – Tourism, Hospitality, and Leisure
ISBN: 9781803926896 / Angielski / Twarda / 2024 / 318 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
|
cena:
984,69 zł |