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wyszukanych pozycji: 14
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The Routledge Handbook of Hospitality Marketing
ISBN: 9781032339467 / Angielski / Miękka / 2022 / 652 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
231,25 zł |
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The Routledge Handbook of Tourism Impacts: Theoretical and Applied Perspectives
ISBN: 9781032401539 / Angielski / Miękka / 2022 / 554 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book explores our understanding of tourism impacts and contributes to the theoretical development on relationships between tourism impacts and community support for tourism development. This handbook focuses on a variety of geographical locations, drawing from the knowledge and expertise... This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future i... |
cena:
231,25 zł |
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Modeling Tourist Information Search Behavior
ISBN: 9783846507148 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using...
In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing e...
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cena:
313,45 zł |
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The Routledge Handbook of Hospitality Marketing
ISBN: 9781138214668 / Angielski / Twarda / 2017 / 652 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1156,50 zł |
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Routledge Handbook of Social Psychology of Tourism
ISBN: 9780367752873 / Angielski / Twarda / 2022 / 338 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1130,22 zł |
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The Routledge Handbook of Destination Marketing
ISBN: 9781032339139 / Angielski / Miękka / 2022 / 560 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
231,25 zł |
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Handbook on Tourism and Social Media
ISBN: 9781800371408 / Angielski / Twarda / 2022 / 528 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and...
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of so...
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cena:
1178,64 zł |
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Covid-19 and the Hospitality and Tourism Industry: A Research Companion
ISBN: 9781800376236 Termin realizacji zamówienia: ok. 30 dni roboczych. Offering a comprehensive understanding of the implications of the Covid-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly. Chapters explore ways in which tourism and hospitality organizations will need to re-think their marketing strategies, including destination branding. The book also analyses the economic...
Offering a comprehensive understanding of the implications of the Covid-19 pandemic for the tourism and hospitality industry, this book discusses the ...
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cena:
1090,10 zł |
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The Routledge Handbook of Tourism Impacts: Theoretical and Applied Perspectives
ISBN: 9781138494961 / Angielski / Twarda / 2019 / 530 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1130,22 zł |
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The Handbook of Managing and Marketing Tourism Experiences
ISBN: 9781786352903 / Angielski / Twarda / 2016 / 584 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches...
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a glo...
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cena:
1007,04 zł |
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The Routledge Handbook of Destination Marketing
ISBN: 9781138118836 / Angielski / Twarda / 2018 / 558 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1130,22 zł |
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Festival and Event Tourism Impacts
ISBN: 9780367223151 / Angielski / Twarda / 2020 / 242 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
709,67 zł |
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Collaboration in Tourism Businesses and Destinations: A Handbook
ISBN: 9781783508112 / Angielski / Twarda / 2015 / 368 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of...
Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small ...
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cena:
569,90 zł |
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Handbook of Scales in Tourism and Hospitality Research
ISBN: 9781780644530 / Angielski / Twarda / 2015 / 432 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales, The Handbook of Scales in Tourism and Hospitality Research serves as the state-of-the-art reference book in the field of tourism, hospitality and...
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth...
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cena:
273,63 zł |
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