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wyszukanych pozycji: 8
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The Commercialization of American Culture
ISBN: 9780803953802 / Angielski / Miękka / 1995 / 312 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to docto...
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cena:
420,96 zł |
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Advertising and Consumer Culture: A Special Issue of Mass Communication & Society
ISBN: 9780805897364 / Angielski / Miękka / 2000 / 112 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer...
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special is...
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cena:
145,47 zł |
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A Can Of Worms
ISBN: 9780228812432 / Angielski / Miękka / 2019 / 154 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
68,57 zł |
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A Can of Worms
ISBN: 9780228812425 / Angielski / Twarda / 2019 / 154 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
95,17 zł |
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Film and Comic Books
ISBN: 9781578069781 / Angielski / Miękka / 2007 / 304 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In Film and Comic Books contributors analyze the problems of adapting one medium to another; the translation of comics aesthetics into film; audience expectations, reception, and reaction to comic book-based films; and the adaptation of films into comics. A wide range of comic/film adaptations are explored, including superheroes (Spider-Man), comic strips (Dick Tracy), realist and autobiographical comics (American Splendor, Ghost World), and photo-montage comics (Mexico's El Santo). Essayists discuss films beginning with the 1978 Superman.... In Film and Comic Books contributors analyze the problems of adapting one medium to another; the translation of comics aesthetics into film;... |
cena:
114,61 zł |
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The Advertising and Consumer Culture Reader
ISBN: 9780415963299 / Angielski / Twarda / 2009 / 444 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles... Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our d... |
cena:
675,61 zł |
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The Routledge Companion to Advertising and Promotional Culture
ISBN: 9780367645120 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
311,77 zł |
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The Routledge Companion to Advertising and Promotional Culture
ISBN: 9780367645106 / Angielski / Twarda / 2023 / 404 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our...
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cena:
1091,37 zł |
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