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wyszukanych pozycji: 7
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Advertising and Consumer Culture: A Special Issue of Mass Communication & Society
ISBN: 9780805897364 / Angielski / Miękka / 2000 / 112 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer...
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special is...
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cena:
147,14 zł |
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The Commercialization of American Culture
ISBN: 9780803953802 / Angielski / Miękka / 1995 / 312 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to docto...
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cena:
425,81 zł |
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A Can of Worms
ISBN: 9780228812425 / Angielski / Twarda / 2019 / 154 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
96,55 zł |
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A Can Of Worms
ISBN: 9780228812432 / Angielski / Miękka / 2019 / 154 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
69,56 zł |
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The Routledge Companion to Advertising and Promotional Culture
ISBN: 9780367645120 / Angielski / 19-12-2024 Książka dostępna od: 19-12-2024 |
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Planowany termin premiery książki: 19-12-2024
Książkę można już zamówić z rabatem 5% |
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299,59 zł |
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The Routledge Companion to Advertising and Promotional Culture
ISBN: 9780367645106 / Angielski / Twarda / 2023 / 404 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our...
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cena:
1051,37 zł |
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The Advertising and Consumer Culture Reader
ISBN: 9780415963299 / Angielski / Twarda / 2009 / 444 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles... Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our d... |
cena:
683,39 zł |
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