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wyszukanych pozycji: 7
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Playing Doctor: Television, Storytelling, and Medical Power
ISBN: 9780472034277 / Angielski / Miękka / 2010 / 472 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these perceptions.
Drawing on extensive interviews with creators, directors, and producers, Playing Doctor is a classic in the field of communications studies. This expanded edition includes a... Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an ins...
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cena:
174,78 zł |
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Media Today: Mass Communication in a Converging World
ISBN: 9780367680299 / Angielski / Miękka / 2022 / 472 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
431,30 zł |
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The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet
ISBN: 9780300268164 / Angielski / Miękka / 2023 / 344 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
76,59 zł |
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The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
ISBN: 9780300234695 / Angielski / Miękka / 2018 / 344 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
76,53 zł |
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Media Today: Mass Communication in a Converging World
ISBN: 9780367680329 / Angielski / Twarda / 2022 / 472 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
857,50 zł |
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Breaking Up America: Advertisers and the New Media World
ISBN: 9780226817507 / Angielski / Miękka / 1998 / 242 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Combining shrewd analysis of contemporary practices with a historical perspective, "Breaking Up America" traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.
"An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The... Combining shrewd analysis of contemporary practices with a historical perspective, "Breaking Up America" traces the momentous shift that began in the ...
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cena:
147,70 zł |
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The Advertising and Consumer Culture Reader
ISBN: 9780415963299 / Angielski / Twarda / 2009 / 444 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles... Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our d... |
cena:
675,61 zł |
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