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wyszukanych pozycji: 88
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Wahrnehmung von Online-Veröffentlichungen durch die Verbraucher
ISBN: 9786206523574 / Niemiecki / Miękka / 60 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. In der heutigen digitalen Kommunikationslandschaft sind die sozialen Netzwerke ein wichtiger Kommunikationskanal für Marken. Das allgemeine Ziel dieser Untersuchung ist es, die Wahrnehmung der Verbraucher von Social-Media-Posts von Luxusmodemarken zu verstehen. Im Einzelnen wurden die folgenden Dimensionen analysiert: Information, Mundpropaganda, Trends, Personalisierung, Interaktivität, Markenwert und Kaufabsicht. Unter Verwendung der quantitativen Methode wurden zwei quantitative Studien auf der Grundlage einer Fragebogenerhebung durchgeführt, wobei das Instrument auf dem Modell von...
In der heutigen digitalen Kommunikationslandschaft sind die sozialen Netzwerke ein wichtiger Kommunikationskanal für Marken. Das allgemeine Ziel dies...
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cena:
183,92 zł |
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Isabel - A mulher que reinou com o coração
ISBN: 9788563716125 / Portugalski / Miękka / 2012 / 210 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
106,31 zł |
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La percezione dei consumatori delle pubblicazioni online
ISBN: 9786206523635 / Włoski / Miękka / 60 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
183,92 zł |
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Perception des publications en ligne par les consommateurs
ISBN: 9786206523628 / Francuski / Miękka / 60 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Dans le paysage actuel de la communication numérique, les réseaux sociaux représentent un canal de communication important pour les marques. L'objectif général de cette étude est de comprendre la perception qu'ont les consommateurs des messages des marques de mode de luxe sur les médias sociaux. Plus précisément, les dimensions suivantes ont été analysées : information, bouche-à-oreille, tendances, personnalisation, interactivité, valeur de la marque et intention d'achat. En utilisant la méthode quantitative, deux études quantitatives ont été menées sur la base d'une...
Dans le paysage actuel de la communication numérique, les réseaux sociaux représentent un canal de communication important pour les marques. L'obje...
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cena:
183,92 zł |
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Consumer perception of online publications
ISBN: 9786206523604 / Angielski / Miękka / 56 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. In today's digital communication landscape, social networks represent an important communication channel for brands. The general aim of this research is to understand consumer perception of luxury fashion brands' social media posts. Specifically, the following dimensions were analysed: information, word-of-mouth, trends, personalisation, interactivity, brand value and purchase intention. Using the quantitative method, two quantitative studies were carried out based on a questionnaire survey, with the instrument based on the model by Yadav and Rahman (2017). In Study I, the aim was to analyse...
In today's digital communication landscape, social networks represent an important communication channel for brands. The general aim of this research ...
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cena:
183,92 zł |
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Enterprise Information Systems: International Conference, Centeris 2011, Vilamoura, Algarve, Portugal, October 5-7, 2011. Proceedings, Part II
ISBN: 9783642243547 / Angielski / Miękka / 2011 / 440 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in September 2011. This title includes the papers that are organized in topical sections on knowledge society, EIS adoption and design, EIS implementation and impact, and EIS applications.
Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in...
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cena:
195,87 zł |
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Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions Vol 1
ISBN: 9781668426081 / Angielski / Twarda / 2013 / 450 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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1102,89 zł |
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Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments
ISBN: 9781609605674 / Angielski / Twarda / 2011 / 600 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Computer and online games have emerged as a critical area of study due to their implications for business and society, as well as their increased presence in individuals lives. Business, Technological and Social Dimensions of Computer Games: Multidisciplinary Developments is a collection of the most recent developments in all areas of game development, encompassing planning, design, marketing, business management, and consumer behavior. This publication explores a number of aspects of gaming, which include supporting technologies, human interaction, psychological and behavioral effects,...
Computer and online games have emerged as a critical area of study due to their implications for business and society, as well as their increased pres...
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cena:
1018,05 zł |
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Handbook of Research on Serious Games as Educational, Business and Research Tools ( Volume 1 )
ISBN: 9781668425459 / Angielski / Twarda / 2012 / 828 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1628,88 zł |
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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions(Vol 2)
ISBN: 9781668431900 / Angielski / Twarda / 2011 / 566 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1679,78 zł |
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ENTERprise Information Systems, Part 1: International Conference, CENTERIS 2011, Vilamoura, Portugal, October 5-7, 2011. Proceedings, Part I
ISBN: 9783642243578 / Angielski / Miękka / 2011 / 452 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in September 2011. This title includes the papers that are organized in topical sections on knowledge society, EIS adoption and design, EIS implementation and impact, and EIS applications.
Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in...
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cena:
195,87 zł |
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Enterprise Information Systems: International Conference, Centeris 2011, Vilamoura, Algarve, Portugal, October 5-7, 2011. Proceedings, Part III
ISBN: 9783642243516 / Angielski / Miękka / 2011 / 456 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in September 2011. This title includes the papers that are organized in topical sections on knowledge society, EIS adoption and design, EIS implementation and impact, and EIS applications.
Constitutes the refereed proceedings of the International Conference on ENTERprise Information Systems, CENTERIS 2011, held in Vilamoura, Portugal, in...
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cena:
195,87 zł |
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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions(Vol 1)
ISBN: 9781668431894 / Angielski / Twarda / 2011 / 560 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1679,78 zł |
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Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions Vol 2
ISBN: 9781668426098 / Angielski / Twarda / 2013 / 486 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1102,89 zł |
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Computer Games as Educational and Management Tools: Uses and Approaches
ISBN: 9781609605698 / Angielski / Twarda / 2011 / 358 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Though once considered purely for their entertainment value, computer and online games have applications as learning tools in learning in a variety of different environments. Computer Games as Educational and Management Tools: Uses and Approaches considers the many uses of games and simulations, focusing specifically on their use in organizational and educational settings. Providing perspectives on gaming for distance learning, gaming for rehabilitation, business simulators, and motivational games, this publication explores new and emerging trends in this ever-evolving area of research.
Though once considered purely for their entertainment value, computer and online games have applications as learning tools in learning in a variety of...
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cena:
1018,05 zł |
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Enterprise Information Systems Design, Implementation and Management: Organizational Applications
ISBN: 9781616920203 / Angielski / Twarda / 2010 / 624 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The continual development and refinement of enterprise information systems is essential for organizational advancement. Enterprise Information Systems Design, Implementation and Management: Organizational Applications investigates the creation and implementation of enterprise information systems. Covering a wide array of topics such as flow-shop scheduling, information systems outsourcing, ERP systems utilization, Dietz transaction methodology, and advanced planning systems, it is an essential reference source for researchers and professionals alike.
The continual development and refinement of enterprise information systems is essential for organizational advancement. Enterprise Information Systems...
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cena:
1018,05 zł |
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Handbook of Research on Serious Games as Educational, Business and Research Tools (Volume 2 )
ISBN: 9781668425466 / Angielski / Twarda / 2012 / 806 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
1628,88 zł |
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Financial Determinants in Local Re-Election Rates: Emerging Research and Opportunities
ISBN: 9781522578208 / Angielski / Twarda / 2019 / 320 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Accounting information, on the one hand, allows government officials to obtain better information to support greater decision making, transparency, and accountability. On the other hand, this financial information also allows local citizens more access to knowledge of how public resources are being managed and used by the local government entities. Measuring the pros and cons of this information may determine how certain officials remain in office while others do not. Financial Determinants in Local Re-Election Rates is a collection of innovative research that assesses whether accounting...
Accounting information, on the one hand, allows government officials to obtain better information to support greater decision making, transparency, an...
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cena:
1159,44 zł |
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A Scientific View on Consumer Behavior
ISBN: 9781636485553 / Angielski / Miękka / 2022 / 64 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
189,77 zł |
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Adaptive Technologies and Business Integration: Social, Managerial and Organizational Dimensions
ISBN: 9781599040486 / Angielski / Twarda / 2006 / 362 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This premier reference contains the most comprehensive knowledge on business integration. It provides an all-encompassing perspective on the importance of business integration in the emerging networked, extended, and collaborative organizational models. The innovative research contained in this reference work make it an essential addition to every library.
This premier reference contains the most comprehensive knowledge on business integration. It provides an all-encompassing perspective on the importanc...
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cena:
933,21 zł |
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