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Many events have evolved over centuries, drawing on local customs and conditions. However, as the world becomes increasingly globalised, traditional events and the identities they support are increasingly being challenged and rituals may be lost. Reacting against this trend towards homogeneity, communities strive to preserve and even recreate their traditional events, which may require rituals to be resurrected or reinvented for a new audience.

The aim of this book is to explore the role of traditional events and rituals in the modern world. The 16 chapters cover a range of case...

This book examines the nexus between exploring and tourism and argues that exploration travel - based heavily on explorer narratives and the promises of personal challenges and change - is a major trend in future tourism. In particular, it analyses how romanticised myths of explorers form a foundation for how modern day tourists view travel and themselves. Its scope ranges from the 'Golden Age' of imperial explorers in the 19th and early 20th centuries, through the growth of adventure and extreme tourism, to possible future trends including space travel. The volume should appeal to...

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and social media. The book emphasises the notion of gastronomy as a dynamic concept, in particular how it has recently become more widely used and understood throughout the world. The volume introduces...