ISBN-13: 9781032242095 / Angielski / Miękka / 2021 / 244 str.
ISBN-13: 9781032242095 / Angielski / Miękka / 2021 / 244 str.
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.