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wyszukanych pozycji: 6
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Building a New Heritage
ISBN: 9780415751483 / Angielski / Miękka / 2014 / 278 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume ...
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cena:
228,18 zł |
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Marketing in the Tourism Industry : The Promotion of Destination Regions
ISBN: 9780415812719 / Angielski / Twarda / 2012 / 264 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are con...
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cena:
700,25 zł |
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Building A New Heritage
ISBN: 9780415812337 / Angielski / Twarda / 2012 / 296 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible heritages can be shaped from the European past depending on the purposes for which they are intended. Through different methods of management intervention, heritage can fulfil a variety of functions, becoming a major commercial resource in the form of the tourism industry, or enlisted in the... At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volu... |
cena:
700,25 zł |
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Marketing Tourism Places
ISBN: 9780415814683 / Angielski / Twarda / 2012 / 312 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and...
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tour...
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cena:
752,12 zł |
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Marketing Tourism Places (Rle Tourism)
ISBN: 9781138007659 / Angielski / Miękka / 2014 / 310 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and...
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tour...
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cena:
228,18 zł |
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War and the City
ISBN: 9780415755573 / Angielski / Miękka / 2014 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Cities have evolved from small urban systems designed to withstand attack from without. The demands of the modern city have shifted the focus to the dangers of internal violence. 'War and the City' analyses the role of cities in war and the effects of war on cities.
Cities have evolved from small urban systems designed to withstand attack from without. The demands of the modern city have shifted the focus to the d...
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cena:
228,18 zł |
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