Marketing in the Tourism Industry : The Promotion of Destination Regions

ISBN-13: 9780415812719 / Angielski / Twarda / 2012 / 264 str.

Brian Goodall; Gregory Ashworth

Opis

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Recenzje

'This is a super book that is not only timely with the EAL population growing rapidly; it also successfully links theory to practice...Written in a very accessible style, this book provides essential information, key theories and tried and tested best practice to help raise awarenes of potential issues for practitioners, children and parents. The practical support packed within this text is one of its strengths and is what practitioners will most benefit from'- Martine Horvath, EYE

Spis treści

List of Tables, figures. Contributors. Preface. 1. How Tourists Choose Their Holidays: An Analytical Framework 2. Changing Patterns and Structure of European Tourism 3. The Development of Tourism in the Least Developed Countries 4. The Role of Travel Agent and Tour Operator 5. The Role of the Tourist Board 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands 7. Recreational Developments in Gravel Workings: The Limburg Experience 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application 9. The Image of Destination Regions: Theoretical and Empirical Aspects 10. Marketing in the Historic City For Tourism 11. Developments in the Promotion of Major Seaside Resorts: How to Effect a Transition By Really Making An Effort 12. Tourism Development Planning in Languedoc: Le Mission Impossible? 13. Changing Tourism Requires a Different Management Approach 14. Tourist Images: Marketing Considerations.

O autorze

Multivolume collection by leading authors in the field