The heritage industry is big business. From museums and the preservation of old buildings to broader questions of community and identity, heritage is now a political issue. This book explores what heritage means and how it is used to encourage people to identify with particular places and 'traditions'. The authors show how contemporary societies use heritage in the creation and management of collective identities and, most especially, the different ways in which it is involved with the questions of multicultural societies. The resources that are poured into heritage mean that questions of...
The heritage industry is big business. From museums and the preservation of old buildings to broader questions of community and identity, heritage is ...
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
The main theme of this book is that a number of possible heritages can be shaped from the European past depending on the purposes for which they are intended. Through different methods of management intervention, heritage can fulfil a variety of functions, becoming a major commercial resource in the form of the tourism industry, or enlisted in the...
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volu...
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are con...
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and...
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tour...
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are con...
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume ...
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and...
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tour...
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribu...
