topmenu
Wyniki wyszukiwania:
wyszukanych pozycji: 203
 |
Researching Discourse in Business Genres: Cases and Corpora
ISBN: 9783034310925 / Angielski / Miękka / 2012 / 215 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial...
The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the aut...
|
cena:
287,16 zł |
 |
Business Discourse: Texts and Contexts
ISBN: 9783039106066 / Angielski / Miękka / 2005 / 250 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today s globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities...
The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding...
|
cena:
397,56 zł |
 |
Classroom Talk; Exploring the Sociocultural Structure of Formal ESL Learning
ISBN: 9783039114344 / Angielski / Miękka / 2007 / 266 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This study explores the field of ESL (English as a Second Language) classroom learning within a formal learning institution. Influenced by the sociocultural theory in SLA (Second Language Acquisition), the book sheds light on the question that has been boggling the minds of language practitioners and researchers: Why is ESL classroom talk the way it is? Based on a case study of a school in an ESL community, it argues persuasively that classroom talk may be linked in important ways to an operative sociocultural structure of ESL pedagogy over and above the classroom at the institutional level....
This study explores the field of ESL (English as a Second Language) classroom learning within a formal learning institution. Influenced by the sociocu...
|
cena:
242,35 zł |
 |
Evidence-Based Lsp: Translation, Text and Terminology
ISBN: 9783039111879 / Angielski / Miękka / 2007 / 596 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This book presents a number of different perspectives on the central theme of evidence and its interpretation in the study of specialist languages and their various uses. The principal topics include text corpora, citation patterns, some challenging dichotomies, terminology and knowledge management, and specialist translation. Each topic is presented in one of five parts, each with its own introduction. The volume includes contributions from established and new researchers in the field, as well as well-known scholars from other disciplines who bring a fresh eye to LSP studies. The book...
This book presents a number of different perspectives on the central theme of evidence and its interpretation in the study of specialist languages and...
|
cena:
796,86 zł |
 |
Global Interactions in English as a Lingua Franca: How Written Communication Is Changing Under the Influence of Electronic Media and New Contexts of U
ISBN: 9783034312769 / Angielski / Miękka / 2013 / 249 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This volume investigates the changes undergone by written communication in our globalized world as English as a Lingua Franca (ELF). The latter usually functions as a language for communication purposes, but also becomes a language for identification purposes. The study takes into account different web-genres: from the replication of existing genres in other media to cybergenres, whose key evolutionary force is the progressive exploitation of the new functionalities afforded by the new medium. The variety of the contexts of use has made it possible to consider different ELF-using communities...
This volume investigates the changes undergone by written communication in our globalized world as English as a Lingua Franca (ELF). The latter usuall...
|
cena:
343,22 zł |
 |
Identities Across Media and Modes: Discursive Perspectives
ISBN: 9783034303866 / Angielski / Miękka / 2010 / 379 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of...
The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problemat...
|
cena:
598,57 zł |
 |
The Language Factor in International Business: New Perspectives on Research, Teaching and Practice
ISBN: 9783034310901 / Angielski / Miękka / 2012 / 320 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the language factor in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The...
This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new re...
|
cena:
418,60 zł |
 |
Eil, Elf, Global English: Teaching and Learning Issues
ISBN: 9783034300100 / Angielski / Miękka / 2010 / 376 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. How can you teach the English language to global English speakers? Can English be taught as an international language? Is it worth teaching? Isn t it more proper and profitable to learn a standard variety of English? How realistic and useful is the identification of an EIL/ELF variety? Can an EIL/ELF standard be identified? These are some of the questions the present volume has addressed with the contribution of some of the most qualified scholars in the field of English linguistics. The book is divided into four sections. The first part deals with the definition of English as an...
How can you teach the English language to global English speakers? Can English be taught as an international language? Is it worth teaching? Isn t it ...
|
cena:
620,60 zł |
 |
Extroversion/Introversion in Foreign Language Learning: Interactions with Learner Strategy Use
ISBN: 9783039115969 / Angielski / Miękka / 2009 / 159 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This book explores how learners personalities influence foreign language learning in Japan. In particular, this volume investigates three main research questions: What are the learning strategies generally employed by Japanese college students? What are the characteristic learning strategies of extroverts and introverts? Do extroversion and introversion have an impact on English listening proficiency? In the analysis carried out in the volume, both quantitative and qualitative research methods have been used. As regards the former, various types of questionnaires have been employed, measuring...
This book explores how learners personalities influence foreign language learning in Japan. In particular, this volume investigates three main researc...
|
cena:
341,37 zł |
 |
Identities in and Across Cultures
ISBN: 9783034314589 / Angielski / Miękka / 2014 / 315 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This volume is a collection of empirical studies investigating the ways and means through which culturally-shaped identities are manifested in and through discourse in documents and texts from multiple spheres of social action. It also looks at possible ways in which understanding and acceptance of diverse cultural identities can be moulded and developed through appropriate education.
Language being one of the most evident and powerful markers of cultural identity, discourse and text are sites where cultures are both constructed and displayed and where identities are negotiated. The... This volume is a collection of empirical studies investigating the ways and means through which culturally-shaped identities are manifested in and thr...
|
cena:
412,29 zł |
 |
Doing Diversity: Teachers' Construction of Their Classroom Reality
ISBN: 9783039116874 / Angielski / Miękka / 2009 / 180 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. How teachers and students work together through discourse to construct their understanding of the context they live and work in will influence, in many different ways, the interaction within their classrooms. This book describes an indepth research that used ethnomethodology and conversation analysis to study three different groups of teachers. The study highlights the teachers perspectives concerning heterogeneity in the classroom, using recordings of discussions concerning cultural and linguistic diversity.
Moreover, this research examines the discourse participants choice in the use... How teachers and students work together through discourse to construct their understanding of the context they live and work in will influence, in man...
|
cena:
383,21 zł |
 |
CLIL Experiences in Secondary and Tertiary Education: In Search of Good Practices
ISBN: 9783034321044 / Angielski / Miękka / 2016 / 278 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This volume clearly documenting research into CLIL and EMI settings is welcome and timely. A range of researchers rise to the challenge of providing deeper understanding and interpretations of key issues in ways which enable readers to adapt the approaches and ideas to inform their own practices. The nature of integration underpins each chapter and each study in creative, relevant ways at different levels. Bringing together educationalists, linguists and subject specialists provides a shared context for surfacing deeply held beliefs and providing clearer pathways for closer understanding and...
This volume clearly documenting research into CLIL and EMI settings is welcome and timely. A range of researchers rise to the challenge of providing d...
|
cena:
397,94 zł |
 |
Corpus-Based Studies of Diachronic English
ISBN: 9783039108510 / Angielski / Miękka / 2006 / 310 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Corpus-based studies of diachronic English have been thriving over the last three decades to such an extent that the validity of corpora in the enrichment of historical linguistic research is now undeniable. The present book is a collection of papers illustrating the state of the art in corpus-based research on diachronic English, by means of case-study expositions, software presentations, and theoretical discussions on the topic. The majority of these papers were delivered at the 25th Conference of the International Computer Archive of Modern and Medieval English (ICAME), held at the...
Corpus-based studies of diachronic English have been thriving over the last three decades to such an extent that the validity of corpora in the enrich...
|
cena:
445,34 zł |
 |
Unhistorical Gender Assignment in Layamon's «Brut»: A Case Study of a Late Stage in the Development of Grammatical Gender Toward Its Ultimate Loss
ISBN: 9783034311243 / Angielski / Miękka / 2012 / 186 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This book explains how and why grammatical gender disappeared from English through a detailed analysis of unhistorical gender assignment within the noun phrase in Layamon s Brut, one of the most important Early Middle English texts. Such deviations do occur capriciously but not randomly, suggesting a development of innovative functions of the attributive forms concerned.
These innovations are mainly of two types: gender-insensitive uses as a case marker and a shift from a bipartite to tripartite system of defining words, the, that, and this. The author... This book explains how and why grammatical gender disappeared from English through a detailed analysis of unhistorical gender assignment within the no...
|
cena:
327,51 zł |
 |
Politics and Populism Across Modes and Media
ISBN: 9783034337076 / Angielski / Twarda / 2020 / 350 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
378,82 zł |
 |
Frontiers in Comparative Prosody: In Memoriam: Mikhail Gasparov
ISBN: 9783034303736 / Angielski / Miękka / 2011 / 426 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This volume incorporates some of the most important trends in linguistically-oriented theory of verse. It includes papers from renowned scholars, such as Paul Kiparsky, Reuven Tsur, Gregory Nagy, Seiichi Suzuki, David Chisholm, Geoffrey Russom, Marina Tarlinskaja, and others. Different aspects of comparative prosody are treated, drawing from contemporary approaches such as cognitive metrics, generative modelling, experimental phonetics, etc. Special emphasis is placed on the linguistic typology of verse forms as well as on their origin and historical evolution. The analysis encompasses...
This volume incorporates some of the most important trends in linguistically-oriented theory of verse. It includes papers from renowned scholars, such...
|
cena:
356,51 zł |
 |
Sguardi Linguistici Sulla Marca: Analisi Morfosintattica Dei Nomi Commerciali in Italiano
ISBN: 9783034328296 / Włoski / Twarda / 2018 / 364 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
276,81 zł |
 |
Basics of Organizational Writing: A Critical Reading Approach
ISBN: 9783034311373 / Angielski / Miękka / 2013 / 151 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This book is a study of social interaction in organizational writing, looking at how and why members of specific groups use language in the ways they do. It shows how the discursive practices of writing shape and influence behavior of an organization s members and their perceptions and judgments of what they consider in reality as criteria for the practices. It investigates the products of organizational communication, including the situatedness of language and its consequences, and particular language features seen as signaling contextual presuppositions, or shared meanings, providing an...
This book is a study of social interaction in organizational writing, looking at how and why members of specific groups use language in the ways they ...
|
cena:
334,44 zł |
 |
Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication
ISBN: 9783034305914 / Angielski / Miękka / 2011 / 324 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their...
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of...
|
cena:
398,74 zł |
 |
Lexicologie(s): Approches Croisées En Sémantique Lexicale
ISBN: 9783034330565 / Francuski / Twarda / 2018 / 460 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
449,75 zł |
Czytaj nas na:
Zobacz: Księgarnia Czeska | Wydawnictwo Książkowe Klimaty | Mapa strony | Lista autorów
KrainaKsiazek.PL - Księgarnia Internetowa
KrainaKsiazek.PL - Księgarnia Internetowa
