Wyniki wyszukiwania:
wyszukanych pozycji: 254
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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
ISBN: 9783030119102 / Angielski / Twarda / 2019 / 277 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
765,61 |
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The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
ISBN: 9781137434951 / Angielski / Twarda / 2015 / 295 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepre...
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cena:
524,53 |
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Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns
ISBN: 9783319862057 / Angielski / Miękka / 2018 / 301 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
403,47 |
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The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
ISBN: 9781349493128 / Angielski / Miękka / 2015 / 295 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
403,47 |
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Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness
ISBN: 9783030770853 / Angielski / Miękka / 2022 Termin realizacji zamówienia: ok. 22 dni roboczych. This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation... This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Amon... |
cena:
605,23 |
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Rebuilding Entrepreneurship at the Grassroots
ISBN: 9783031432729 / Angielski / Miękka / 2025 Termin realizacji zamówienia: ok. 22 dni roboczych. This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social challenges through transformational leadership in the developing economies. With case studies from Southeast Asia, Africa, and Latin America, the chapters highlight the success and failure... This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, ... |
cena:
605,23 |
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Agile Marketing Strategies
ISBN: 9783031042140 / Angielski / Miękka / 2023 Termin realizacji zamówienia: ok. 22 dni roboczych. This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible...
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent ...
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cena:
564,88 |
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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making
ISBN: 9783031959202 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
605,23 |
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Competitive Branding Strategies: Managing Performance in Emerging Markets
ISBN: 9783030249359 / Angielski / Miękka / 2020 / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful... Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst inc... |
cena:
342,95 |
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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications
ISBN: 9781137525932 / Angielski / Twarda / 2016 / 324 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domes...
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cena:
403,47 |
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Competitive Branding Strategies: Managing Performance in Emerging Markets
ISBN: 9783030249328 / Angielski / Twarda / 2019 / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
484,18 |
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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications
ISBN: 9781349707331 / Angielski / Miękka / 2020 / 324 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of...
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic marke...
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cena:
403,47 |
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
ISBN: 9781137366771 / Angielski / Twarda / 2014 / 318 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers man...
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cena:
201,72 |
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Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges
ISBN: 9783319946122 / Angielski / Twarda / 2018 / 446 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
403,47 |
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Innovative Business Projects: Breaking Complexities, Building Performance, Volume One: Fundamentals and Project Environment
ISBN: 9781631575297 / Angielski / Miękka / 2016 / 203 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing innovation, and developing customer-centric innovation projects. Discussions in the book also deliberate on how innovation business project can be managed systematically to enhance organizational performance.
This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, proje...
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cena:
83,81 |
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Transgenerational Marketing: Evolution, Expansion, and Experience
ISBN: 9783030339289 / Angielski / Miękka / 2020 / 298 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
605,23 |
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Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness
ISBN: 9783030770822 / Angielski / Twarda / 2021 / 280 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
605,23 |
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Business Governance and Society: Analyzing Shifts, Conflicts, and Challenges
ISBN: 9783030068844 / Angielski / Miękka / 2018 / 446 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
403,47 |
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Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns
ISBN: 9783319576053 / Angielski / Twarda / 2017 / 301 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America.
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual ...
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cena:
403,47 |
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
ISBN: 9781349448401 / Angielski / Miękka / 2013 / 259 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towa...
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cena:
403,47 |
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