Entrepreneurship and Regional Development: Analyzing Growth Models in Emerging Markets

ISBN-13: 9783030455200 / Angielski / Twarda / 2020 / 404 str.

Rajagopal; Ramesh Behl

Spis treści

Part I. Entrepreneurial Development, Economics, and Management

1. Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth

2. Significance of Microfinance in Entrepreneurship Development: A Study of South Rajasthan

3. Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance

4. Role of Entrepreneurial Capability in the Performance of Sustained SMEs

5. Herd Behavior Analysis in Crowdfunding Platforms in Mexico

Part II. Enterprise Modelling: Innovation and Technology

6. Entrepreneurial Epistemologies and Design-to-Market Modelling: A Latitudinal Discussion

7. Entrepreneurial Behaviour, Attitude and Framework Conditions: An Analysis of Efficiency, Factor and Innovation Driven Three Asian Economies

8. Cluster Development in Small Enterprises:  A Case Study of Select Plastic Enterprises in Murshidabad, West Bengal

9. Innovation and Human Resource Management Fit: Case of an ITES Firm

Part III. Socio-Economic and Cultural Perspectives in Emerging Markets

10. A Study on Sustainable Livelihood Frameworks and Entrepreneurial Opportunities with Specific Reference to the Sabai Grass Handicraft, Odisha, India

11. Organizational Culture and Its Impact on Student Engagement: A Study Based on Private and Public Universities in Rajasthan

12. Corporate Social Responsibility Informing Business Analytics: New Standards for Engagement and Performance

Part IV. Global Business

13. Effect of Exaggerated Claims on Brand Evaluation

14. Religion and Marketing

Part V. Education, Entrepreneurship, and Organizational Behavior

15. Study the Role of Personality Traits on Academic Stress: A Comparative Study of Male and Female University Students

16. Influence of Entrepreneurship Education and University Ecosystem on Individual’s Entrepreneurship Readiness

17. Perceived Organizational Fit: Analyzing Negative Effect of Work Stressors on Employee Outcomes

Part VI. Entrepreneurial Case Studies

18. Entrepreneurial Journey of Bastav Das: A Case Study

19. Happy Laundry Services: What Next?

20. Mapping Entrepreneurial Growth: A Case of BivinoS Restaurant in Australia

Part VII. Epilogue

21. Entrepreneurial Strategies, Managerial Implications, Prospects, and Dilemmas

O autorze

Rajagopal is Professor of Marketing at EGADE Business School of the Monterrey Institute of Technology and Higher Education (ITESM), Mexico, and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Visiting Professor at Boston University, USA. He has authored 60 books and over 400 research papers. Rajagopal is editor of several academic journals.

Ramesh Behl is Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-two books, seventeen case studies, and more than 45 research papers of national and international repute.

Blurb

This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also enriches knowledge on contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplates the development of new business models and hybrid entrepreneurial perspectives to match the changing priorities of regional economic development in developing countries. This volume offers scholars new entrepreneurial visions and business perspectives of industries in emerging markets, while presenting a more integrated view to enable companies to innovate for long-term profitability and sustainability.