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wyszukanych pozycji: 42
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Language and the Market
ISBN: 9780230210608 / Angielski / Twarda / 2010 / 286 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the...
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice v...
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cena:
403,47 |
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Advertising as Multilingual Communication
ISBN: 9781403917256 / Angielski / Twarda / 2004 / 206 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
201,72 |
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Advertising as Multilingual Communication
ISBN: 9780230217065 / Angielski / Miękka / 2004 / 206 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
201,72 |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833463 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1352,30 |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833494 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1352,30 |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833470 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1352,30 |
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Language, Global Mobilities, Blue-Collar Workers and Blue-Collar Workplaces
ISBN: 9780367279004 / Angielski / Twarda / 2020 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
751,42 |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833456 / Angielski / Twarda / 2015 / 1532 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. What makes language in the media different from everyday or person-to-person domains is the presence - seen or unseen, human or technical of some intermediary or facilitator, and it is the impact on language by this facilitation or mediation that is the focus of this new 4 volume collection, Language and the Media. Including seminal theoretical articles, case studies, and review articles, the collection will look at language as a means of managing the media audience, will explore language as a topic in the media, and will set out how language is used as a mode of media communication. "
What makes language in the media different from everyday or person-to-person domains is the presence - seen or unseen, human or technical of some i... |
cena:
6544,60 |
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Beauty or Beast?: The Woman Warrior in the German Imagination from the Renaissance to the Present
ISBN: 9780199558230 / Angielski / Twarda / 2010 / 264 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. A regiment of women warriors strides across the battlefield of German culture - on the stage, in the opera house, on the page, and in paintings and prints. These warriors are re-imaginings by men of figures such as the Amazons, the Valkyries, and the biblical killer Judith. They are transgressive and therefore frightening figures who leave their proper female sphere and have to be made safe by being killed, deflowered, or both. This has produced some compelling works of Western culture - Cranach's and Klimt's paintings of Judith, Schiller's Joan of Arc, Hebbel's Judith, Wagner's Brunnhilde,...
A regiment of women warriors strides across the battlefield of German culture - on the stage, in the opera house, on the page, and in paintings and pr...
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cena:
545,95 |
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Multilingualism and the Periphery
ISBN: 9780199945177 / Angielski / Twarda / 2018 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic...
Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focu...
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cena:
522,98 |
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Multilingualism and the Periphery
ISBN: 9780199945191 / Angielski / Miękka / 2013 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic...
Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focu...
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cena:
258,90 |
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cena:
80,84 |
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School Leaders Matter: Preventing Burnout, Managing Stress, and Improving Wellbeing
ISBN: 9781032056333 / Angielski / Twarda / 2023 / 180 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
678,70 |
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cena:
80,84 |
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A Special Place
ISBN: 9781739607449 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
80,84 |
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School Leaders Matter: Preventing Burnout, Managing Stress, and Improving Wellbeing
ISBN: 9781032056340 / Angielski / Miękka / 2023 / 180 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
135,69 |
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Black Magic Woman; Gender and the Occult in Weimar Germany
ISBN: 9781789976816 / Angielski / Miękka / 2021 / 206 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
298,96 |
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Virtuous Victim or Sexual Predator?: The Representation of the Widow in Nineteenth- And Early Twentieth-Century German Fiction
ISBN: 9783034307765 / Angielski / Miękka / 2013 / 248 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Was ist eine Witwe mehr als ein aufgewarmtes Essen?
According to politician and statesman Theodor Gottlieb von Hippel (1741-1796), widows were superfluous beings and second-hand goods, but they were also perceived by theologians and moralists of the nineteenth and early twentieth centuries as a threat due to their sexual experience and supposedly ungovernable lust. This book analyses the overwhelmingly negative portrayal of the widow in nineteenth- and early twentieth-century German fiction. Male writers in the works discussed repeat the theory that, once deprived of their husbands,... Was ist eine Witwe mehr als ein aufgewarmtes Essen?
According to politician and statesman Theodor Gottlieb von Hippel (1741-1796), widows were su... |
cena:
235,25 |
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The Cambridge History of German Literature
ISBN: 9780521785730 / Angielski / Miękka / 2000 / 632 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This is the first book to provide a complete German literary history up to the Unification of Germany in 1990. It is a history for our times: well-known authors and movements are set in a wider literary, cultural and political context, standard judgments are reexamined where appropriate, and a new prominence is given to writing by women. The book is designed for the general reader as well as the advanced student; titles and quotations are translated, and there is an extensive bibliography.
This is the first book to provide a complete German literary history up to the Unification of Germany in 1990. It is a history for our times: well-kno...
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cena:
272,67 |
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The Political Woman in Print: German Women's Writing 1845-1919
ISBN: 9783034317368 / Angielski / Miękka / 2014 / 260 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This book analyses the depiction and function of politically active women in novels by six female authors from the margins of the democratic revolution of 1848 and the first German women s movement: Louise Aston, Malwida von Meysenbug, Mathilde Franziska Anneke, Fanny Lewald, Louise Otto-Peters, and Hedwig Dohm. What was their political stance in relation to democratic developments and women s rights? How did they render their political convictions into literary form? Which literary images did they use, criticise, or invent in order to depict politically active women in their novels in a...
This book analyses the depiction and function of politically active women in novels by six female authors from the margins of the democratic revolutio...
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cena:
289,85 |
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