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wyszukanych pozycji: 42
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Advertising as Multilingual Communication
ISBN: 9781403917256 / Angielski / Twarda / 2004 / 206 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
200,77 |
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Advertising as Multilingual Communication
ISBN: 9780230217065 / Angielski / Miękka / 2004 / 206 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
200,77 |
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Language and the Market
ISBN: 9780230210608 / Angielski / Twarda / 2010 / 286 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the...
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice v...
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cena:
401,58 |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833494 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1366,21 |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833470 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1366,21 |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833463 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1366,21 |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833456 / Angielski / Twarda / 2015 / 1532 str. Termin realizacji zamówienia: ok. 22 dni roboczych. What makes language in the media different from everyday or person-to-person domains is the presence - seen or unseen, human or technical of some intermediary or facilitator, and it is the impact on language by this facilitation or mediation that is the focus of this new 4 volume collection, Language and the Media. Including seminal theoretical articles, case studies, and review articles, the collection will look at language as a means of managing the media audience, will explore language as a topic in the media, and will set out how language is used as a mode of media communication. "
What makes language in the media different from everyday or person-to-person domains is the presence - seen or unseen, human or technical of some i... |
cena:
6122,16 |
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Language, Global Mobilities, Blue-Collar Workers and Blue-Collar Workplaces
ISBN: 9780367279004 / Angielski / Twarda / 2020 / 244 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
710,17 |
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Beauty or Beast?: The Woman Warrior in the German Imagination from the Renaissance to the Present
ISBN: 9780199558230 / Angielski / Twarda / 2010 / 264 str. Termin realizacji zamówienia: ok. 30 dni roboczych. A regiment of women warriors strides across the battlefield of German culture - on the stage, in the opera house, on the page, and in paintings and prints. These warriors are re-imaginings by men of figures such as the Amazons, the Valkyries, and the biblical killer Judith. They are transgressive and therefore frightening figures who leave their proper female sphere and have to be made safe by being killed, deflowered, or both. This has produced some compelling works of Western culture - Cranach's and Klimt's paintings of Judith, Schiller's Joan of Arc, Hebbel's Judith, Wagner's Brunnhilde,...
A regiment of women warriors strides across the battlefield of German culture - on the stage, in the opera house, on the page, and in paintings and pr...
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cena:
551,49 |
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Multilingualism and the Periphery
ISBN: 9780199945191 / Angielski / Miękka / 2013 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic...
Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focu...
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cena:
261,50 |
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Multilingualism and the Periphery
ISBN: 9780199945177 / Angielski / Twarda / 2018 / 244 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic...
Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focu...
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cena:
528,30 |
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cena:
77,01 |
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A Special Place
ISBN: 9781739607449 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
77,01 |
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School Leaders Matter: Preventing Burnout, Managing Stress, and Improving Wellbeing
ISBN: 9781032056340 / Angielski / Miękka / 2023 / 180 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
127,29 |
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School Leaders Matter: Preventing Burnout, Managing Stress, and Improving Wellbeing
ISBN: 9781032056333 / Angielski / Twarda / 2023 / 180 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
636,71 |
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cena:
77,01 |
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Writing Lives: A Female German Jewish Perspective on the Early Twentieth Century
ISBN: 9781788741552 / Angielski / Miękka / 2019 / 168 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Clementine Krämer, who is relatively unknown today, was a prolific German Jewish writer and leader of the women's movement who experienced at first hand the First World War and the rise to power of the National Socialists. This book makes an important contribution to the scholarship by revealing a fresh perspective on this tumultuous time.
Clementine Krämer, who is relatively unknown today, was a prolific German Jewish writer and leader of the women's movement who experienced at first h...
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cena:
340,06 |
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«Nur Fliegend Faengt Man Worte Ein»: Eva Strittmatters Poetik
ISBN: 9783034309486 / Niemiecki / Miękka / 2013 / 255 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Mit diesem Band erscheint die erste umfassende und kritische Auseinandersetzung mit dem veroffentlichten Werk von Eva Strittmatter (1930-2011), populare Dichterin und Briefautorin in der ehemaligen DDR. Er zeigt auf, wie wichtig die Position Strittmatters als Lyrikerin zu nehmen ist, insbesondere da ihr Werk von einer umfassenden theoretischen Struktur untermauert ist. Ihre Gedichte zeichnen sich aus durch eine durchdachte Prosodie und einen vielschichtigen Aufbau; das offnet ihnen den Zugang zu einer Vielfalt von Lesern.
Beginnend mit einer Betrachtung von Strittmatters Prosaschriften,... Mit diesem Band erscheint die erste umfassende und kritische Auseinandersetzung mit dem veroffentlichten Werk von Eva Strittmatter (1930-2011), popula...
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cena:
372,79 |
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Court Culture in Dresden
ISBN: 9780333984482 / Angielski / Twarda / 2002 / 310 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This is the first cultural history of Baroque Dresden, the capital of Saxony and the most important Protestant territory in the Empire from the mid-sixteenth to the early eighteenth century. Helen Watanabe-O'Kelly shows how the art patronage of the Electors fits into the intellectual climate of the age and investigates its political and religious context. Lutheran church music and architecture, the influence of Italy, the cabinet of curiosities and the culture of collecting, alchemy, mining and early technology, official image-making and court theatre are some of the wealth of colourful...
This is the first cultural history of Baroque Dresden, the capital of Saxony and the most important Protestant territory in the Empire from the mid-si...
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cena:
200,77 |
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Discovering Women's History: German-Speaking Journalists (1900-1950)
ISBN: 9783034307475 / Angielski / Miękka / 2014 / 416 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Discovering Women s History brings to light the work of a selection of German-speaking women journalists from the first half of the twentieth century who made significant contributions to German life and culture, yet are barely known today. The volume builds upon scholarship on women and culture by focusing on individual journalists who published both within and outside the periodicals of women s organizations and women s magazines, thus offering a sampling of the vastly different perspectives of German-speaking women journalists during this period. The contributors to the volume aim...
Discovering Women s History brings to light the work of a selection of German-speaking women journalists from the first half of the twentieth c...
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cena:
379,96 |
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