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wyszukanych pozycji: 43
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Advertising as Multilingual Communication
ISBN: 9781403917256 / Angielski / Twarda / 2004 / 206 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
201,72 zł |
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Advertising as Multilingual Communication
ISBN: 9780230217065 / Angielski / Miękka / 2004 / 206 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
201,72 zł |
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Thematising Multilingualism in the Media
ISBN: 9789027202680 / Angielski / Twarda / 2013 / 151 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) This volume analyses the complex relations between multilingualism and the media: how the media manage multilingualism; how multilingualism is presented and used as media content; and how the media are discursive sites where debates about multilingualism and other language-related issues unfold. It is precisely this inter-relatedness that we want to flag up when we talk about "thematising" multilingualism in the media. More specifically, the focus of this volume is on the empirical and theoretical opportunities and challenges posed by the thematisation of multilingualism in the media. The...
This volume analyses the complex relations between multilingualism and the media: how the media manage multilingualism; how multilingualism is present...
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cena:
455,69 zł |
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Language and the Market
ISBN: 9780230210608 / Angielski / Twarda / 2010 / 286 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the...
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice v...
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cena:
403,47 zł |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833463 Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
1360,64 zł |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833494 Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
1360,64 zł |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833470 Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
1360,64 zł |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833456 / Angielski / Twarda / 2015 / 1532 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) What makes language in the media different from everyday or person-to-person domains is the presence - seen or unseen, human or technical of some intermediary or facilitator, and it is the impact on language by this facilitation or mediation that is the focus of this new 4 volume collection, Language and the Media. Including seminal theoretical articles, case studies, and review articles, the collection will look at language as a means of managing the media audience, will explore language as a topic in the media, and will set out how language is used as a mode of media communication. "
What makes language in the media different from everyday or person-to-person domains is the presence - seen or unseen, human or technical of some i... |
cena:
6097,22 zł |
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Language, Global Mobilities, Blue-Collar Workers and Blue-Collar Workplaces
ISBN: 9780367279004 / Angielski / Twarda / 2020 / 244 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
707,28 zł |
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Beauty or Beast?: The Woman Warrior in the German Imagination from the Renaissance to the Present
ISBN: 9780199558230 / Angielski / Twarda / 2010 / 264 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) A regiment of women warriors strides across the battlefield of German culture - on the stage, in the opera house, on the page, and in paintings and prints. These warriors are re-imaginings by men of figures such as the Amazons, the Valkyries, and the biblical killer Judith. They are transgressive and therefore frightening figures who leave their proper female sphere and have to be made safe by being killed, deflowered, or both. This has produced some compelling works of Western culture - Cranach's and Klimt's paintings of Judith, Schiller's Joan of Arc, Hebbel's Judith, Wagner's Brunnhilde,...
A regiment of women warriors strides across the battlefield of German culture - on the stage, in the opera house, on the page, and in paintings and pr...
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cena:
549,28 zł |
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Multilingualism and the Periphery
ISBN: 9780199945177 / Angielski / Twarda / 2018 / 244 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic...
Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focu...
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cena:
526,17 zł |
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Multilingualism and the Periphery
ISBN: 9780199945191 / Angielski / Miękka / 2013 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic...
Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focu...
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cena:
260,46 zł |
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School Leaders Matter: Preventing Burnout, Managing Stress, and Improving Wellbeing
ISBN: 9781032056340 / Angielski / Miękka / 2023 / 180 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
126,78 zł |
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Hold Me
ISBN: 9781739607463 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
77,65 zł |
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School Leaders Matter: Preventing Burnout, Managing Stress, and Improving Wellbeing
ISBN: 9781032056333 / Angielski / Twarda / 2023 / 180 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
634,12 zł |
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New Beginnings
ISBN: 9781739607432 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
77,65 zł |
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A Special Place
ISBN: 9781739607449 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
77,65 zł |
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Queens Consort, Cultural Transfer and European Politics, C.1500-1800
ISBN: 9781032402369 / Angielski / Miękka / 2022 / 290 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Queens Consort, Cultural Transfer and European Politics examines the roles that queens consort played in dynastic politics and cultural transfer between their natal and marital courts during the sixteenth, seventeenth, and eighteenth centuries. This collection of essays analyses the part that these queens played in European politics, showing how hard and soft power, high politics and cultural influences, cannot be strictly separated. It shows that the root of these consorts’ power lay in their dynastic networks and the extent to which they cultivated them. The consorts studied... Queens Consort, Cultural Transfer and European Politics examines the roles that queens consort played in dynastic politics and cultural tr... |
cena:
209,70 zł |
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Popular Fiction in the Age of Bismarck: E. Marlitt and Her Narrative Strategies
ISBN: 9783034309509 / Angielski / Miękka / 2014 / 381 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Bez gwarancji dostawy przed świętami) E. Marlitt was a bestselling author of the late nineteenth century whose romance novels dominated the German literary market between 1865 and 1888. Her novels appeared in thirty languages, with as many as five different English translations circulating simultaneously in the United States alone. While her name is virtually absent from histories of German literature, recent scholarly studies of individual novels suggest the need to reassess her contributions.
This study is the first in English to examine E. Marlitt s complete fiction. It situates her prose against the backdrop of women s... E. Marlitt was a bestselling author of the late nineteenth century whose romance novels dominated the German literary market between 1865 and 1888. He...
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cena:
457,33 zł |
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Anna Haag and Her Secret Diary of the Second World War: A Democratic German Feminist's Response to the Catastrophe of National Socialism
ISBN: 9783034318181 / Angielski / Miękka / 2016 / 268 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) How was it possible for a well-educated nation to support a regime that made it a crime to think for yourself? This was the key question for the Stuttgart-based author Anna Haag (1888-1982), the democratic feminist whose anti-Nazi diaries are analysed in this book. Like Victor Klemperer, she deconstructed German political propaganda day by day, giving her critique a gendered focus by challenging the ethos of masculinity that sustained the Nazi regime. This pioneering study interprets her diaries, secretly written in twenty notebooks now preserved at the Stuttgart City Archive, as a...
How was it possible for a well-educated nation to support a regime that made it a crime to think for yourself? This was the key question for the Stutt...
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cena:
278,54 zł |
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