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wyszukanych pozycji: 47
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Advertising as Multilingual Communication
ISBN: 9780230217065 / Angielski / Miękka / 2004 / 206 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
192,74 zł |
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Language and the Market
ISBN: 9780230210608 / Angielski / Twarda / 2010 / 286 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the...
Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice v...
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cena:
385,52 zł |
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Advertising as Multilingual Communication
ISBN: 9781403917256 / Angielski / Twarda / 2004 / 206 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and...
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers...
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cena:
192,74 zł |
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Thematising Multilingualism in the Media
ISBN: 9789027202680 / Angielski / Twarda / 2013 / 151 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This volume analyses the complex relations between multilingualism and the media: how the media manage multilingualism; how multilingualism is presented and used as media content; and how the media are discursive sites where debates about multilingualism and other language-related issues unfold. It is precisely this inter-relatedness that we want to flag up when we talk about "thematising" multilingualism in the media. More specifically, the focus of this volume is on the empirical and theoretical opportunities and challenges posed by the thematisation of multilingualism in the media. The...
This volume analyses the complex relations between multilingualism and the media: how the media manage multilingualism; how multilingualism is present...
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cena:
485,51 zł |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833494 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1449,68 zł |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833470 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1449,68 zł |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833463 Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
1449,68 zł |
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Language, Global Mobilities, Blue-Collar Workers and Blue-Collar Workplaces
ISBN: 9780367279004 / Angielski / Twarda / 2020 / 244 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
701,59 zł |
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Language and the Media: Critical Concepts in Linguistics
ISBN: 9781138833456 / Angielski / Twarda / 2015 / 1532 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. What makes language in the media different from everyday or person-to-person domains is the presence - seen or unseen, human or technical of some intermediary or facilitator, and it is the impact on language by this facilitation or mediation that is the focus of this new 4 volume collection, Language and the Media. Including seminal theoretical articles, case studies, and review articles, the collection will look at language as a means of managing the media audience, will explore language as a topic in the media, and will set out how language is used as a mode of media communication. "
What makes language in the media different from everyday or person-to-person domains is the presence - seen or unseen, human or technical of some i... |
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6236,37 zł |
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Beauty or Beast?: The Woman Warrior in the German Imagination from the Renaissance to the Present
ISBN: 9780199558230 / Angielski / Twarda / 2010 / 264 str. Termin realizacji zamówienia: ok. 30 dni roboczych. A regiment of women warriors strides across the battlefield of German culture - on the stage, in the opera house, on the page, and in paintings and prints. These warriors are re-imaginings by men of figures such as the Amazons, the Valkyries, and the biblical killer Judith. They are transgressive and therefore frightening figures who leave their proper female sphere and have to be made safe by being killed, deflowered, or both. This has produced some compelling works of Western culture - Cranach's and Klimt's paintings of Judith, Schiller's Joan of Arc, Hebbel's Judith, Wagner's Brunnhilde,...
A regiment of women warriors strides across the battlefield of German culture - on the stage, in the opera house, on the page, and in paintings and pr...
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cena:
560,19 zł |
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Multilingualism and the Periphery
ISBN: 9780199945177 / Angielski / Twarda / 2018 / 244 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic...
Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focu...
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535,57 zł |
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Multilingualism and the Periphery
ISBN: 9780199945191 / Angielski / Miękka / 2013 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focuses on peripheral sites, which are defined by a relationship-be it geographic, political, economic etc.-to some perceived centre. Viewing multilingualism through the lens of core-periphery dynamics allows the contributors to highlight language ideological tensions with regard to language boundary-making, language ownership, commodification and authenticity, as well as the ways in which speakers seek novel solutions in adapting their linguistic...
Multilingualism and the Periphery is an edited volume that explores the ways in which core-periphery dynamics shape multilingualism. The research focu...
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cena:
262,32 zł |
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School Leaders Matter: Preventing Burnout, Managing Stress, and Improving Wellbeing
ISBN: 9781032056340 / Angielski / Miękka / 2023 / 180 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
129,87 zł |
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63,40 zł |
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cena:
82,92 zł |
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School Leaders Matter: Preventing Burnout, Managing Stress, and Improving Wellbeing
ISBN: 9781032056333 / Angielski / Twarda / 2023 / 180 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
623,64 zł |
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A Special Place
ISBN: 9781739607449 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
73,15 zł |
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The Healthy Bones Nutrition Plan and Cookbook: How to Prepare and Combine Whole Foods to Prevent and Treat Osteoporosis Naturally
ISBN: 9781603586245 / Angielski / Miękka / 2016 / 304 str. Termin realizacji zamówienia: ok. 12 dni roboczych. A Medicine Through Food(TM) Guide Drugs that claim to prevent or redress bone loss can actually cause bones to crumble and break. Calcium supplements, fortified processed food, and pasteurized dairy don't work because the calcium in them doesn't reach our bones. It's a grim picture, but The Healthy Bones Nutrition Plan and Cookbook can help. Coauthors Dr. Laura Kelly and Helen Bryman Kelly, daughter and mother, have a firm grasp on the disciplines concerned with bone health, including nutrient absorption and bone metabolism. They offer readers a natural,... A Medicine Through Food(TM) Guide Drugs that claim to prevent or redress bone loss can actually cause bones to crumble and ... |
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127,58 zł |
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Playing House: Motherhood, Intimacy, and Domestic Spaces in Julia Franck's Fiction
ISBN: 9783034307673 / Angielski / Miękka / 2012 / 182 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Julia Franck, winner of the 2007 German Book Prize for Die Mittagsfrau (The Blind Side of the Heart), puts the experience of women and mothers at the core of her novels and short stories. This study, the first book exclusively about Franck, addresses the various roles that women play in her uvre: lovers, daughters, mothers, and sisters. With an eye to the way these roles are influenced by and connected to domestic space, the author examines the desire for intimacy and connection that motivates Franck s characters. Drawing on theories of both performance and performativity, the...
Julia Franck, winner of the 2007 German Book Prize for Die Mittagsfrau (The Blind Side of the Heart), puts the experience of women and m...
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cena:
372,13 zł |
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Black Magic Woman; Gender and the Occult in Weimar Germany
ISBN: 9781789976816 / Angielski / Miękka / 2021 / 206 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
298,73 zł |
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