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wyszukanych pozycji: 8
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Advertising Management
ISBN: 9780765622600 / Angielski / Miękka / 2009 / 288 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section...
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Adver...
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cena:
325,87 zł |
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
ISBN: 9781032164601 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
273,30 zł |
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
ISBN: 9781032168227 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
919,95 zł |
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Advertising Media Workbook and Sourcebook
ISBN: 9781138380622 / Angielski / Twarda / 2018 / 380 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Thisbook provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact unitscoverall key topics including communication planningand media strategies.A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and... Thisbook provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising...
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cena:
709,67 zł |
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Advertising and Public Relations Research
ISBN: 9780765636065 / Angielski / Miękka / 2014 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrate...
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cena:
362,67 zł |
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Advertising and Public Relations Research
ISBN: 9781138127487 / Angielski / Twarda / 2015 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrate...
|
cena:
919,95 zł |
 |
Advertising Media Workbook and Sourcebook
ISBN: 9780765640949 / Angielski / Miękka / 2015 / 370 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed... This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from adverti... |
cena:
325,87 zł |
 |
Advertising Management
ISBN: 9781138178199 / Angielski / Twarda / 2016 / 288 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section...
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Adver...
|
cena:
709,67 zł |
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