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wyszukanych pozycji: 18
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Advertising Account Planning: Planning and Managing an IMC Campaign
ISBN: 9780765640369 / Angielski / Miękka / 2014 / 262 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Acc...
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cena:
450,65 zł |
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Lessons from Fallen Civilizations: The Way Forward: The United States is Losing the War on Terror. What Are the Steps to Restore America's Strength?
ISBN: 9780998316727 / Angielski / Miękka / 2017 / 288 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
92,60 zł |
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Why Believing in Jesus Is a No-Brainer: Stop Worrying and Live Forever
ISBN: 9781946615671 / Angielski / Miękka / 2021 / 102 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
69,57 zł |
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Lessons from Fallen Civilizations: Can a Bankrupt America Survive the Current Islamic Threat?
ISBN: 9780998450308 / Angielski / Miękka / 2012 / 362 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) |
cena:
92,60 zł |
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Advertising Media Planning: A Brand Management Approach
ISBN: 9781032192154 / Angielski / Miękka / 2022 / 432 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
273,30 zł |
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You've screwed up. Now What?!: How to maintain your job and dignity after a major screw up.
ISBN: 9780595694570 / Angielski / Twarda / 2007 / 112 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) If you've ever been introduced to a new employee at the office as "the guy who got drunk at the Christmas party and danced with the boss's wife," then you can relate to office screw-ups. But there's good news. You don't have to relocate to Antarctica or dodge the water cooler at the office anymore.
In "You've Screwed Up. Now What?!" advertising expert, Larry D. Kelley, shares his wisdom on the common mistakes that companies and their workers often go through - from signing a document you probably shouldn't have to running a balance sheet into the ground - and explains how anyone can make... If you've ever been introduced to a new employee at the office as "the guy who got drunk at the Christmas party and danced with the boss's wife," then...
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cena:
105,87 zł |
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Advertising Media Planning: A Brand Management Approach
ISBN: 9781032192178 / Angielski / Twarda / 2022 / 432 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
919,95 zł |
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You've screwed up. Now What?!: How to maintain your job and dignity after a major screw up.
ISBN: 9780595453702 / Angielski / Miękka / 2007 / 112 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) If you've ever been introduced to a new employee at the office as "the guy who got drunk at the Christmas party and danced with the boss's wife," then you can relate to office screw-ups. But there's good news. You don't have to relocate to Antarctica or dodge the water cooler at the office anymore.
In "You've Screwed Up. Now What?!" advertising expert, Larry D. Kelley, shares his wisdom on the common mistakes that companies and their workers often go through - from signing a document you probably shouldn't have to running a balance sheet into the ground - and explains how anyone can make... If you've ever been introduced to a new employee at the office as "the guy who got drunk at the Christmas party and danced with the boss's wife," then...
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cena:
61,67 zł |
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Cases in Advertising Management
ISBN: 9780765622617 / Angielski / Miękka / 2009 / 192 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed...
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an A...
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cena:
310,10 zł |
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Advertising Management in a Digital Environment: Text and Cases
ISBN: 9780367620714 / Angielski / Twarda / 2021 / 202 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
946,23 zł |
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Advertising Management in a Digital Environment: Text and Cases
ISBN: 9780367620745 / Angielski / Miękka / 2021 / 202 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
262,78 zł |
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
ISBN: 9781032164601 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
273,30 zł |
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
ISBN: 9781032168227 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
919,95 zł |
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Advertising Media Workbook and Sourcebook
ISBN: 9781138380622 / Angielski / Twarda / 2018 / 380 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Thisbook provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact unitscoverall key topics including communication planningand media strategies.A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and... Thisbook provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising...
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cena:
709,67 zł |
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Advertising and Public Relations Research
ISBN: 9781138127487 / Angielski / Twarda / 2015 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrate...
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cena:
919,95 zł |
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Advertising and Public Relations Research
ISBN: 9780765636065 / Angielski / Miękka / 2014 / 384 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrate...
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cena:
362,67 zł |
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Advertising Media Workbook and Sourcebook
ISBN: 9780765640949 / Angielski / Miękka / 2015 / 370 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed... This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from adverti... |
cena:
325,87 zł |
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Advertising Management
ISBN: 9781138178199 / Angielski / Twarda / 2016 / 288 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section...
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Adver...
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cena:
709,67 zł |
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