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wyszukanych pozycji: 8
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Capturing Customer Equity: Moving from Products to Customers
ISBN: 9780789033406 / Angielski / Miękka / 2006 / 108 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Customer equity is becoming more widely recognized as an important new concept in marketing. This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing Customer Equity: Moving from Products to Markets is designed to enable academics to chart out future research directions and to help marketers to apply recently developed frameworks to the creation and management of customer equity in domestic...
Customer equity is becoming more widely recognized as an important new concept in marketing. This book presents thought-provoking, cutting-edge writin...
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cena:
260,80 zł |
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The Future of Relationship Marketing
ISBN: 9780789031624 / Angielski / Miękka / 2006 / 128 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relat...
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cena:
297,31 zł |
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The Future of Relationship Marketing
ISBN: 9780789031617 / Angielski / Twarda / 2006 / 138 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relat...
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cena:
704,29 zł |
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
ISBN: 9781138967182 / Angielski / Miękka / 2016 / 152 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
239,93 zł |
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Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits
ISBN: 9780789034359 / Angielski / Twarda / 2006 / 144 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all...
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand C...
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cena:
756,45 zł |
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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits
ISBN: 9781138139435 / Angielski / Twarda / 2016 / 156 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing... Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing ... |
cena:
704,29 zł |
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Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits
ISBN: 9780789034366 / Angielski / Miękka / 2006 / 156 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all...
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand C...
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cena:
239,93 zł |
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Internal Relationship Management : Linking Human Resources to Marketing Performance
ISBN: 9780789024619 / Angielski / Miękka / 2004 / 124 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Use these techniques to improve staff performance Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and ultimately external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.Internal Relationship...
Use these techniques to improve staff performance Internal Relationship Management: Linking Human Resources to Marketing Performance shows how busine...
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cena:
125,15 zł |
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