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Use these techniques to improve staff performance Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and ultimately external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.Internal Relationship...

Use these techniques to improve staff performance Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and ultimately external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models.Internal Relationship...