wyszukanych pozycji: 24
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Handbook of the Sharing Economy
ISBN: 9781788110532 / Angielski / Twarda / 2019 / 424 str. Termin realizacji zamówienia: ok. 30 dni roboczych. With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society. Using an interdisciplinary perspective, this Handbook analyses labour, governance, trust and consumption in the contemporary sharing economy. It questions the apparent contradiction between its components: the moral economy of small-scale communal sharing versus the far-flung reaches of the market economy. Chapters...
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of ...
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cena:
991,12 zł |
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Qualitative Consumer and Marketing Research
ISBN: 9780857027665 / Angielski / Twarda / 2012 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Designed for students, scholars and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. With hands-on exercises that researchers can practice and apply, the book leads readers step by step to develop qualitative researching skills in creative data collection, analysis and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better...
Designed for students, scholars and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through...
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cena:
711,29 zł |
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Research in Consumer Behavior
ISBN: 9781780521169 / Angielski / Twarda / 2011 / 264 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. "Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural in orientation and draws a variety of scholars from around the world. Many of these scholars are housed in academic marketing department, but they also come from fields of...
"Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of...
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cena:
522,44 zł |
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Qualitative Consumer Research
ISBN: 9781787144927 / Angielski / Twarda / 2017 / 296 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising ...
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cena:
490,12 zł |