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wyszukanych pozycji: 9
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Netnography
ISBN: 9781526444691 / Angielski / Twarda / 2019 / 472 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
606,88 zł |
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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research
ISBN: 9780367431426 / Angielski / Twarda / 2020 / 326 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
752,12 zł |
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Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research
ISBN: 9780367425654 / Angielski / Miękka / 2020 / 326 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
248,92 zł |
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Consumer Tribes
ISBN: 9781138169975 / Angielski / Twarda / 2015 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that...
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not a...
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cena:
700,25 zł |
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Influencers and Creators: Business, Culture and Practice
ISBN: 9781529768640 / Angielski / Miękka / 2023 / 336 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content cre...
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cena:
191,87 zł |
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Influencers and Creators: Business, Culture and Practice
ISBN: 9781529768657 / Angielski / Twarda / 2023 / 336 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content cre...
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cena:
544,64 zł |
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Netnography: The Essential Guide to Qualitative Social Media Research
ISBN: 9781526444707 / Angielski / Miękka / 2019 / 472 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical appli...
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cena:
207,43 zł |
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Consumer Tribes
ISBN: 9780750680240 / Angielski / Miękka / 2007 / 360 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that...
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not a...
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cena:
248,92 zł |
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Qualitative Consumer and Marketing Research
ISBN: 9780857027665 / Angielski / Twarda / 2012 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Designed for students, scholars and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. With hands-on exercises that researchers can practice and apply, the book leads readers step by step to develop qualitative researching skills in creative data collection, analysis and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better...
Designed for students, scholars and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through...
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cena:
720,99 zł |
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