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It has been our endeavour to bring out an abridged version of relationship of serum ADA levels in patients suffering from type 2 Diabetes Mellitus. An effort has been made to correlate serum ADA levels with chronic inflammatory response in patients of type 2 Diabetes Mellitus which is further responsible for multisystem long term complications in these patients. Dr. Sahiba Kukreja, M.B.B.S, M.D is working as associate professor in the Department Of Biochemistry, Sri Guru Ram Das Institute Of Medical Sciences And Research, Amritsar. She has supervised many M.D students, is an editor of a book,...

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.