Kategoria BISAC: Travel >> General

This text encourages students to think about the importance of research in informing good practice and to appreciate the role that it plays in the tourism industry. Additionally, it provides students with innovative ideas and inspiration to undertake their own research work in Tourism and inform them of the wide diversity of research strategies and contexts that are available.

The content is written from a researcher's point of view and will provide a step by step guide to accomplish a research project or dissertation in the field of tourism. The reader is guided right from the...

As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.

Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the...

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging...

The Second Edition of this acclaimed publication enables readers to understand and apply the complex operation principles of global positioning system (GPS) receivers. Although GPS receivers are widely used in everyday life to aid in positioning and navigation, this is the only text that is devoted to complete coverage of their operation principles. The author, one of the foremost authorities in the GPS field, presents the material from a software receiver viewpoint, an approach that helps...