Destination Marketing: An International Perspective

ISBN-13: 9781138855892 / Angielski / Twarda / 2015 / 192 str.

Opis

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Spis treści

Introduction PART I – DESTINATION IMAGE 1. A Study of the Role of Country Image in Destination Image 2. Lake-destination Image Attributes: A Neural Network Content Analysis  3. Literature Creation of Tourist Imaginary 4. Travel Writings and Destination Image 5. Affective component of the destination image: A computerised analysis
PART II – DESTINATION BRANDING 6. Shaping Collaboration in Tourism: Thuggery in a Destination Branding Process  7. Revealing Internal Stakeholders’ Perceptions of Developing ‘Brand Alexandria’ 8. Rebranding Components towards Developing a Tourism Destination 9. Analysing Destination Readiness for Branding PART III – SUPPORTING ELEMENTS OF DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite Heritage Interpretation Justyna 11. The Ançã Stone in the Building of a Tourist Destination 12. Identifying Research Gaps in Medical Tourism Yin  13. Destination Experience for Middle-East Tourists PART IV – MODELS OF DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience Relationship Model of Gaming Activity 15. A Review of Life Cycle Models by Plog & Butler from a Marketing Perspective 16. A New Tourism Map for Dubai’s Top Source Market 17. Innovative System Indicators for Islamic Tourism Using C-PEST Factors 18. Competitiveness of Tourist Destinations and Brazilian Strategy